Unveiling Truths, Connecting Communities

Unveiling Truths, Connecting Communities

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Royal Combines His Business Acumen with His Musical Talents to Achieve Success in the Music Industry

It is a known fact that a lot of thriving and very skilled music artists struggle with the business aspect of growing their respective careers in the competitive world of the music industry. It is for this main reason, perhaps, that many opt to work with talent managers to help them market, promote, and position their personal brands effectively in the ever-changing market. Rising artist Royal has a clear advantage as he is known to be a highly successful entrepreneur aside from being a remarkable and promising songwriter and rapper. 

Born Andre Watson, Royal invested in several ventures even before he launched his debut single “Be Great” in the middle of this year. He considers himself a savvy investor, having found gold in his chosen investments that include a trucking business, real estate, and Forex trading. Having developed unique skills like discipline, managing one’s finances responsibly, and branding, Royal is bound to elevate his music career significantly as he combines these acquired attributes with his exceptional musical talents. 

“I make heartfelt, genuine music, but I also teach people how to become owners, rather than employees. I speak hope and life into the world and do it with a genuine heart,” Royal shares. 

As he promotes his music and advocacy for entrepreneurship, Royal is hitting two birds with a single stone. For him, establishing several streams of income is the way to go. It is for this reason that he was able to raise his net worth to over $10 million even before he becomes a musical star. His success in business is something that he hopes he can translate to a major accomplishment in the music industry. While music may not be his last venture, success can still be expected of him, considering his strong eye for opportunities and possibilities. 

The native of Jacksonville, North Carolina, was in middle school when he started to take music a little seriously. He dove into songwriting and developing his rapping abilities without formal training or coaching from anyone. As a self-taught artist, his journey was ridden with a lot of challenges. He did not, however, entertain the idea of giving up music at any point. For him, music will always be his beating heart. Determined to make it work, he continued to persistently develop his skills until he finally decided to launch his professional music career at the age of 24. 

Inspired by the musical influence of Drake, Fabulous, and PartyNextDoor, Royal birthed his own original musical style with a hint of all the best traits of his favorite artists. He has worked with several big names in the industry, which include Tory Lanez, Yo Gotti, and Moneybagg Yo. He has had the privilege of joining several tours that include the I Am tour of 2009 and the Salute Me or Shoot Me 2 tour together with Flocka Flame. After gaining relevant and helpful experience, he decided to go his own way and take his career to the next level. 

Looking ahead, Royal dreams of being able to do more despite his inspiring success both in business and music. His debut single “Be Great” generated more than 83k views on YouTube, signaling an excellent reception among music fans. He aspires to one day make it to the Billboard charts. Additionally, he wants his company to someday be listed as one of the Forbes Top 100 Companies. Known for making things happen, accomplishing these feats is not a far-fetched possibility for Royal as he takes the reins and moves forward with confidence. 

Learn more about Andre “Royal” Watson by visiting his website. Follow him on Facebook and Instagram for updates on his latest projects. 

2k Ponce Juno: A Taste of Caribbean New York Flair Music

2K Ponce Juno is an international hip hop sensation from Staten Island, New York. Juno is a recording artist of Sony Music Group, and the owner of Ellispe Group Records Global LLC,  a music label that houses some of the best in urban music and hip hop and its subsidiaries which includes, Star Music Group LLC, and EGR Global Music Publishing.

Having worked with a plethora of established and A-list music producers, Juno has cemented his place as one of Sony Music Group/The Orchad and High-Performance Records professional entertainers, and his first album titled, “Concrete” recorded tremendous success by its streaming numbers and statistics. Also, being raised by a West Indian culture gave him a “don’t give up” mindset and attitude which has driven him in his pursuit of success since when he was little.

2K Ponce Juno has indeed come a long way in his career and sojourn in the music industry, with some very impressive records to his credits to show for his efforts. First, as an entrepreneur, he launched his first project “Chicken Grease n’ Grits” in 2012, which would go on to receive over three thousand hits on Datpiff and he followed this up with his first video titled, “They Like This.”

In 2019, he released an EP, titled, “Coolli Bandz,” which features his hit single, “This life” and propelled him to earn a place on The Takeover Tour, powered by the AAMG family. Through his music, 2K Ponce Juno expels his positive, infectious, yet bouncy, and feel-good vibe in his attempt to dominate the industry, and while his music embodies a Caribbean New York flair, his energy on and off the stage is nothing short of electric and mesmerizing to the point where the audience is always asking for more.  

Before COVID-19 and the shutdown of clubs, 2K Ponce Juno’s records were constantly blaring in various clubs. He had been billed to join the Sony/Orchard and Mo Thugs Family’s America’s “Most Blunted Tour” but while the global lockdown persisted, he’s remained creative and has been reaching out to help those closer to home. And his most recent single titled, “Go Pretty Girl Remix,” where he featured Double K and Beenie Man was premiered on Hot 97.1 by DJ Drewski and on SunCity 104.9 FM by DJ Motivatah. The record has also received massive airplay on Irie FM Ochos Rios Jamaica by DJ Digital Chris and  DJ Sincere from Drtybsmnt Radio to mention a few.

2k Ponce Juno strives daily to build a music brand that is not unique in terms of the songs it puts out, he is also committed to developing and growing with his team in such a way that ensures that everyone is at their best. He doesn’t see himself as an artist being in competition with any other artist for that matter, as far as he is concerned, he only wants to create music that passes across his message and keep his fans and audience glued and addicted. “There is no competition with artists who produce similar genres and have the same outward expression of his or her love for The Lord. The separation from the music produced by 2k Pounce and secular artists is simply the difference in lifestyle lived by the artists.” He says.   

Away from Music, 2k Ponce Juno is a fashion enthusiast and whenever he makes an appearance, his fashion sense is always on display and a sight to behold. Recently he added becoming an ambassador for Kim Birkedal Hartmann’s Revanche Cognac to the growing list of things he’s enthusiastic about.

In five years, Juno sees himself producing other artists and bringing them into the mainstream, and making stars out of them. He wants to be able to help upcoming artists reach their highest musical potential and heights possible. He also wants to help them create evergreen hit records under Ellipse Group Record Global LLC/Sony Music Group. 

To learn more about 2K Ponce Juno, his music and future collaborations and plans, visit his website.  

Ava Caceres and Bella Thorne Captures Story of Love and Loss in the Hit Single “Be Somebody’s”

Beginning the story with a scene showing musician Ava Caceres in an empty theater, the music video of the hit song “Be Somebody’s” quickly picks up the undeniable chemistry between the singer and Hollywood’s Bella Thorne. The rising pop star uses her gift in singing and songwriting to show the world the beauty of vulnerability in experiencing love and loss in her hit single. 

Ava Caceres is a multi-talented singer and songwriter capturing the hearts of many in the music industry. Ever since she was little, the rising music diva knew she wanted to “create art and uplift people.” During her school years, she strived to integrate her two goals by joining many school plays and concert choirs. Eventually, her endeavors paved the way for her passion for songwriting. Notably, her love for writing started with novels and short stories before jumping to song compositions. Shortly after finishing high school, she had the opportunity to pair up with Grammy Award-winning producer Damon Sharpe for a music collaboration. From this strategic partnership, the hit single “Be Somebody’s” was brought to life. 

The top hit, “Be Somebody’s,” is a song written for everyone who has faced heartbreak in their lifetime. “To me, the most important takeaway of “Be Somebody’s” is that it is a gift to have loved and lost. When you have, you have a chance at experiencing being humbled with gratitude; the kind that reveals how beautiful it is to be so vulnerable as humans,” shares Ava Caceres. 

On top of the song’s moving lyrical content and its laid-back melody, its official music video championed the scenes capturing young love and heartbreak between Bella Thorne and Ava Caceres. The pair’s undeniable chemistry and impressive acting skills, coupled with a gorgeous theater setting, have made many listeners fall in love with the track. The video also features the charming Charlie Depew, who adds more to the story. 

The track also reveals the singer’s solid background in acting, molded by years of theater productions and countless acting classes. Her acting skills paired with a storytelling perspective in the song seemingly takes the listeners on a trip down her memory lane as the lyrics effortlessly tells her story, narrating her feelings of falling in love. “There are stories everywhere, both within and outside ourselves. As an artist, I want to apply these stories in a way that transforms ourselves,” says Ava. 

For Ava Caceres, she uses her voice not only to sing songs but to share exciting and captivating stories that are easily relatable for each listener. Ava’s music peels off several layers of communication to establish a profound connection between her and her listeners. At present, she continues to take her passion for music to greater heights as she hopes to strongly impact the music industry through powerful lyricism. In the future, she has her eyes on becoming a household name in the music industry, bringing authenticity and genuine passion to the table.

With so many things to say and an unparalleled commitment to creating a positive impact on people’s lives, the young singer is, indeed, here to stay.

To know more about Ava Caceres and her music, you may check her out on Instagram, Facebook, and Twitter.

Upcoming Artist SCY Aims to Bring Substance Back to Industry with Life-Based Music

In an era when music tends to focus significantly on the highs of life, SCY, pronounced as “sky,” aims to shatter the norms by tackling real-life issues through his songs. The artist was born in New Orleans, Louisiana. But, he grew up in the buzzing streets of Los Angeles, delivering the perfect blend of southern charm and the guts of a Californian.

For SCY, music has always been a passion. It’s an avenue to tell untold stories and hard truths about today’s society. Like most people, the artist has a nine-to-five job, making it inevitable for him to genuinely experience the pains of an ordinary individual—the stress, pressure, needs, and financial factors. He realized that life isn’t just one big party from such experiences, and it’s a gap that music has to fill. Being able to share the same hardships as his listeners make his songs relatable to everyone.

SCY recently released a new song called The Sky is Falling. “It is a song about a man who appears to have everything to the naked eye. However, at the end of his usual busy day he feels as if something is missing. Then he meets a specially mysterious woman who seems to fill that missing gap instantly,” shared the artist. 

The artist writes songs based on experience and observation. Additionally, SCY is also a recording engineer, singer, and producer at Real Life Music, a record label that embraces artists’ creativity and uniqueness. The label was launched to provide artists with an opportunity to be different, to express in their songs every avenue of life, not just the typical party scene. Real Life Music does not tell one-sided truths but digs deeper into issues that affect people every day, bringing back substance into the music industry. 

Asked what motivated him to start his own brand, SCY shared that he felt that there was a need to revive originality in the music scene. Working as a corporate professional in a bank before made him realize how the worlds of finance and music are alike. Often, people with great business ideas are pushed aside because they don’t already have the finances to back their plans. The same goes for the music industry. Those with guaranteed success are always the ones who get the opportunities because big-name labels fear loss.

Instead of complaining about the problem, SCY decided to become the solution and pave the way for upcoming artists like himself to have a voice. The artist aims to produce music that would stand the test of time, captivating listeners with what the song has to say rather than creating fleeting melodies. 

“It’s not just a simple matter of pushing a few buttons on a computer. Music has the power to heal; take you back in time to the greatest times of your life; walk you down the dark path of the pain that comes with life as well. It can also take you right into the future, brighten or darken your spirit. Music is very powerful,” said SCY.

Indeed it’s time for an artist with such a profound purpose to take the reins. Without a doubt, SCY will capture music lovers across the globe as he puts their pain, truths, feelings, and struggles into harmonious words.

Learn more about SCY and listen to his music on his website.