Animal cruelty has become an indelible stain in the fashion industry. According to stats, the demand for cheap and trendy clothing has led to a staggering number of animals being exploited each year—approximately 100 million animals suffer and lose their lives due to fashion-related activities.
In the midst of this harsh reality, a ray of hope is maintained through brands like Giulia & Romeo, poised to revolutionize the fashion industry’s ethical norms.
Daniela’s battle against animal cruelty with G&R
Daniela Brunner’s day starts with animals and ends with them. But it was not always the case. The real plot twist came when her son, little Romeo, made his grand entrance in 2018. That’s when everything changed—she shifted from being a consumer of high-end brands to becoming a staunch advocate of animal welfare. And that’s precisely how Guilia and Romeo came into existence.
Central to Giulia & Romeo’s philosophy is a deep-rooted respect for animals. It’s a philosophy backed by action—100% of their profits are donated to animal welfare organizations.
This commitment is underpinned by the belief that true motivation transcends profit margins. Sustainability is woven into every facet, from the use of eco-friendly materials like organic jersey and innovative vegan leather alternatives to responsible manufacturing practices that support local artisans.
A hallmark of Giulia & Romeo’s collections is their innovative work with vegan leather alternatives. Extensive research has culminated in cruelty-free options that mirror the texture, durability, and aesthetic appeal of traditional animal leather. Through her ingenious use of materials like pineapple leaves, cork, and leather derived from mushrooms, Daniela has boldly showcased that fashion innovation can go hand in hand with environmental responsibility.
What can we, as consumers, do to fight animal cruelty?
Image Commercially Licensed from Unsplash
Ultimately, it’s our demand that pushes the brands to embrace certain practices. As of now, if less than 5% of fashion brands identify as sustainable, that’s essentially due to consumer demand for cruelty. Ultimately, it’s our demand that pushes the brands to embrace certain practices. As of now, if less than 5% of fashion brands identify as sustainable, that’s essentially due to consumer demand for cruelty. To join Daniela and similar pioneers in the fight against animal cruelty, here are a few steps that consumers can take to contribute:
- When shopping for clothing, accessories, and footwear, opt for products made from cruelty-free materials. Vegan leather alternatives made from plant-based sources like mushroom leather, cork, and pineapple leaves are excellent alternatives to traditional animal leather.
- Demand Transparency: Seek clear supply chains and ethical information from supported brands.
- Reduce Consumption: Invest in timeless, durable pieces to lessen fast fashion’s impact.
- DIY and Upcycling: Transform old clothing through creative projects, reducing new purchases.
- Mindful Wardrobe:Prioritize quality over quantity; mix and match for versatile outfits.
As Daniela puts it, “Every animal has the right to being loved and valued. We want to create the conditions for a more just world, a world of tomorrow. We are convinced that luxurious and exclusive fashion can also work as vegan, without animal suffering. Our glamorous collection manifests that approach. We let vegan shine. And make a statement. Make the world a more loving place.”