Six years was enough time for Timothy Vernon Long Jr., best known as Tim Da Jeweler, to establish himself as a notable and highly promising custom luxury jewelry designer in the competitive industry. Known for his intricate, flawless, and quality designs of earrings, rings, and rare pendants, he has redefined and elevated the standard for custom jewelry in general. It is no wonder why he is now one of the most sought-after custom jewelry designers in the country, attracting personalities who are mostly from the entertainment and music industries.
Just recently, Tim Da Jeweler relaunched his new brand name from the original TSV Jewelers. Along with his rebranding came a physical showroom where loyal clients can meet Tim by appointment. The rising jewelry designer pushed for this approach to connect with his clients on a personal level, listen to their design expectations, and understand their lifestyle. Doing this allows Tim to come up with designs that best suit their taste and personal style.
As a successful entrepreneur, Tim Da Jeweler believes in the value of possessing instrumental skills that will guarantee success. For him, having ambition is the beginning of any journey, whether on a personal level or otherwise. In his case, it was his ambition for a better life that motivated him day to day, no matter what the odds may be in his path. Additionally, Tim is a believer in the importance of time management to get things done accordingly without compromising time for family, leisure, and relaxation. He is also an advocate for working smart. Knowing that he has a lot on his hands right now inspired him to work so that he can accomplish more within a shorter period.
Question: How do you separate yourself from your competitors?
Tim Da Jeweler: “I separate myself from my competitors by always staying ten steps ahead. I am a constant serial thinker and come up with ideas on a daily basis to improve my business. With this mindset, I do not look at competition as seriously as my competitors look at me.”
Question: What were the top three mistakes you made starting your business, and what did you learn from them?
Tim Da Jeweler: “They were trying to grow too fast and making moves that I should make later on down the road and underestimating the amount of work that goes into running a business. Another mistake was not recording data such as sales, trends, and other important information that can help with not making the same mistake twice.”
Question: Tell us a little something about your marketing process. What has been the most successful form of marketing for you?
Tim Da Jeweler: “I like to use social media for marketing, so I’ve been doing a lot of video content to grab the eyes of viewers. In today’s time, social media is king, and everyone is constantly on their phones, so it’s important that my company produces content to keep the everyday viewer engaged. Another form I use is offering customers great products at discounted prices. I am a firm believer that jewelry sells itself when seen.”
Question: If you had the chance to start your career over again, what would you do differently?
Tim Da Jeweler: “I think I would have stayed in school longer and took some business classes. I started working right out of high school, going from job to job. I picked up some skills along the way, but I had to learn things the harder way based on trial and error.”
Question: What’s your best piece of advice for aspiring and new entrepreneurs?
Tim Da Jeweler: “It would be to stay consistent with your business. Take the ups with the downs. Be smart, calculated, and stay determined to succeed.”