The Story Behind KYSTAR and Its Founder, Koray Yalcin

KYSTAR is a digital soccer media company that is based in the Netherlands. It was founded in 2014 by Koray Yalcin, a Dutch entrepreneur of Turkish origin, with the explicit purpose of entertaining die-hard soccer fans from all over the world by supplying them with unique soccer content that cannot be found anywhere else, including soccer-related news, as well as entertaining posts and videos that could range from being extraordinary to just being downright humorous. 

Koray Yalcin grew up watching and admiring soccer-related videos on YouTube from 2006 to 2014. The venture was ultimately fueled by Koray’s undying love for the sport that started at quite a young age. Growing up in this digital era where it’s relatively uncomplicated to traverse the virtual world, Koray was able to use his knowledge of technology to launch a YouTube channel and named it KYSTAR. The KY from KYSTAR is from Koray’s full name: the K is for Koray, and the Y is from Yalcin, while Koray put STAR to add a little bit of flair to the brand name.

It did not take long for KYSTAR to break the barriers after the first video went viral on YouTube. Through its unique way of providing original soccer content, the channel became an instant hit, much to the surprise of Koray. As an avid soccer fan, it was relatively easy for him to connect with other enthusiasts who frequented his channel and provide them with endless excellent soccer material. In addition, KYSTAR grants several talents the chance to showcase their capabilities by featuring them on the channel. Over the years, KYSTAR has amassed over 500,000 subscribers on YouTube, and the total view count recently just hit the 250 million mark, all made possible through Koray’s hard work and dedication. 

Although the YouTube channel continues to be an apparent success, KYSTAR’s rising popularity in the video-sharing platform paved the way for the brand’s timely expansion in other social media platforms, including Instagram, and because each platform caters to different kinds of people, Koray made sure that his soccer-related posts were unique so he could attract the right crowd.

Through KYSTAR’s success, Koray received plenty of positive feedback from people in his city, further inspiring him as he continues to dominate his platforms. In five years, Koray sees his company hitting a couple of million followers on all social media platforms he is in. Still, most importantly, he wants to continue providing even better soccer content to his audience and get the chance to collaborate with well-known soccer figures and clubs.

KYSTAR is Koray’s contribution to the soccer community. Although nothing beats attending an actual game, the modern and unique content that he shares throughout his social media is fuel enough for soccer fans worldwide. Koray built his brand to inspire others to dream big and remind them that they can do anything if they put their minds and heart to it. 

To learn more about KYSTAR, check out its website, YouTube, Instagram, TikTok, Facebook, and Twitter.

Bryan Smith

Bryan Smith has lived all his life in San Francisco and is currently a Senior Reporter. He has outstanding journalistic background. For the past 10 years, he has been breaking news stories and creating engaging content. He has been a leader in setting San Francisco's news agenda and reporting on the state for national audiences.

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