In today’s competitive business landscape, the health of employees is not just a benefit but a critical asset. With most smokers attempting to quit up to 30 times and traditional methods like going cold turkey or using nicotine patches succeeding only about 8% (1) of the time, QuitSure is revolutionizing the approach to smoking cessation.
The Impact of Smoking on Workplace Health and Productivity
Smoking is one of the leading causes of preventable diseases and a significant contributor to corporate healthcare expenses. Based on a detailed econometric model analysis from a study published by BMC Health Services Research, smokers have significantly higher annual healthcare costs compared to non-smokers. (2) Additionally, smoking-related illnesses result in productivity losses due to increased absenteeism. The financial impact of smoking in the workplace extends beyond health costs to include lost productivity, amounting to thousands of dollars per smoking employee each year.
QuitSure’s Clinically Approved Approach to Smoking Cessation
QuitSure employs a novel combination of cognitive behavioral therapy (CBT) and mindfulness techniques, specifically designed to tackle both the psychological and physical aspects of smoking addiction. This approach is grounded in scientific research, with clinical trials demonstrating its effectiveness. For instance, a study published in the JMIR (Journal of Medical Internet Research) found that 64.5% of QuitSure users successfully quit smoking after just one week of using the app, and 55.8% sustained their cessation for at least a month. (3)
Furthermore, when compared to traditional cessation methods such as nicotine patches or prescription medications, QuitSure users showed a remarkable 94.6% decrease in severe withdrawal symptoms, and about 88% reported significant reductions in cravings by the end of the first month. (3) These statistics not only underscore the efficacy of QuitSure’s method but also illustrate its potential to significantly improve long-term cessation outcomes.
Benefits of QuitSure for Employee Wellness
Implementing QuitSure as part of a corporate wellness program offers multiple advantages. Organizations that adopt the app can see a reduction in smoking rates among their staff, leading to lower overall health risks and associated costs. Healthier employees typically exhibit higher levels of engagement and productivity and are less likely to incur smoking-related healthcare expenses, providing a strong return on investment for the company.
Strategic Corporate Partnerships and Future Directions
QuitSure is enhancing wellness programs through strategic partnerships with insurance companies like Digit Insurance and Bajaj Health, as well as corporate wellness initiatives with Vantage Fit, Heka Happy, Forma, and Wherefit. These collaborations, set for 2023-25, leverage QuitSure’s smoking cessation tools to reduce healthcare costs and improve workplace productivity by fostering smoke-free lifestyles. The app’s integration with Step Set Go, a prominent fitness app, further emphasizes its essential role in promoting health.
Looking ahead, QuitSure plans to expand its reach and refine its features to personalize the quitting experience more effectively. Ram Chandra, co-founder of QuitSure, highlights the app’s role in global health improvement, stating, “Our effective, quick-results and cost-efficient approach drives our expanding partnerships with wellness and insurance providers, aiming to integrate smoking cessation into broader wellness frameworks.”
Conclusion
As QuitSure continues to redefine the parameters of effective corporate wellness programs, it remains committed to its mission of promoting healthier, smoke-free lifestyles. The ongoing success of QuitSure in transforming employee wellness is a testament to the power of combining innovative technology with evidence-based health interventions.
- – https://www.who.int/publications/i/item/9789240039308
- – Huang, S., Wei, H., Yao, T. et al. The impact of smoking on annual healthcare cost: an econometric model analysis in China, 2015. BMC Health Serv Res 21, 187 (2021). https://doi.org/10.1186/s12913-021-06199-5
- – Pandya A, K S M, Mishra S, Bajaj K
Effectiveness of the QuitSure Smartphone App for Smoking Cessation: Findings of a Prospective Single Arm Trial, JMIR Form Res 2023;7:e51658,
URL: https://formative.jmir.org/2023/1/e51658
DOI: 10.2196/51658
Published by: Holy Minoza
