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Publicity For Good and Elite Brands Unite to Champion Purpose-Driven Business at Natural Products Expo West 2024

Publicity For Good and Elite Brands Unite to Champion Purpose-Driven Business at Natural Products Expo West 2024
Photo: Unsplash.com

Leading PR Firm for Purpose-Driven Brands Joins Forces with Esteemed Client Brands to Promote Socially Responsible Initiatives at Natural Products Expo West.

Anaheim, CA / March, 2024 / Publicity For Good, an award-winning PR agency specializing in purpose-driven consumer packaged goods (CPG) brands, is gearing up to participate in the eagerly awaited Natural Products Expo West 2024. Collaborating with its esteemed client brands, the agency will not only provide support but also spotlight the impactful missions championed by each brand.

Among the brands represented from Publicity For Good’s extensive roster of over 200 CPG companies are Dignity Coconuts, advocates for ending modern slavery in the coconut industry; Dr. Schär, veterans of the gluten-free industry promoting food accessibility; and NATPAT, a billion-dollar Australian family lifestyle brand. These brands exemplify the agency’s commitment to supporting innovative and socially responsible purpose-driven brands within the CPG domain

Publicity For Good’s expertise in the consumer space is evidenced by its successful partnerships with purpose-driven brands such as Flying Embers, Nutpods, and Eco Lips. Through strategic PR initiatives, these brands have achieved significant growth and industry recognition. Flying Embers, known for its organic hard kombucha, garnered substantial media coverage and market leadership. Nutpods, a premier plant-based creamer brand, experienced remarkable expansion and brand awareness under Publicity For Good’s guidance. Eco Lips, a certified B Corporation, gained widespread acclaim for its sustainable lip care products through strategic media placements.

The participation of Publicity For Good and its client brands in Natural Products Expo West 2024 offers a platform to showcase their thought leadership and expertise in the natural products consumer space. It also facilitates collaboration with like-minded brands committed to driving positive change in their industries.

Attendees of Natural Products Expo West 2024 can anticipate valuable insights from Publicity For Good and its client brands, along with opportunities to network with industry leaders and influencers. The agency’s involvement underscores its dedication to fostering a more sustainable and socially responsible consumer landscape.

To learn more about Publicity For Good and its initiatives, please visit their official website

About Publicity For Good

Publicity For Good (PFG) is a disruptive communications firm founded by Heather DeSantis, a celebrated publicist and former Miss Ohio International. Specializing in providing high-level publicity, thought leadership, awards and social media services for purpose-driven clients in the food, beverage, and beauty industry. For over 10 years, PFG has established itself as the country’s premier PR agency for CPG brands with a commitment to social good. PFG’s portfolio of over 200 purpose-driven clients includes renowned brands such as Nutpods, Flying Embers, Eco Lips, Prospector Popcorn, Good Stock Soups, Lola’s Fine Hot Sauce, Dignity Coconuts, and True Aussie Beef & Lamb granting them a greater share of voice and influence in their respective industries . Recognized as the Bulldog PR Awards Gold Small Agency of the Year in 2019, O’Dwyer’s Best PR Firm for CPG Brands in 2020, and the Bulldog PR Awards Bronze Midsize Agency of the Year in 2021, PFG is dedicated to helping purpose-driven brands grow, increase ROI, and make a meaningful impact. With a focus on integrated social media and PR services, we empower our clients to become leaders in their space, driving visibility, market penetration, and growth.

For Media Inquiries Contact:

Heather Holmes



Published by: Nelly Chavez

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