By Jay KT
Grace Lever knows the cost of a business that grows around one person.
Before founding Doneverse, the global business executive built two eight-figure online companies and helped more than 70,000 founders. Through that work, she saw the same challenge inside many growing businesses: The company was gaining momentum, but the founder was still carrying too much of the day-to-day work.
Lever lived it in real time.
“She was doing everything herself, burning out trying, and realizing that the systems and execution that drive growth simply could not run on one person,” a company executive said in a recent interview. “The breakthrough came when she built a way to delegate effectively, with the right people, the right training, and an operational framework behind them.”
That framework became the foundation for Doneverse.
Doneverse Empowers Established, Talented Founders That Are Ready To Accelerate Their Growth
Founded in 2019 and formerly known as Outsourced Doers, Doneverse gives entrepreneurs and small business owners a trained, full-time virtual marketing assistant known as a Doer. Each Doer is supported by the company’s execution framework, AI coaching, ongoing support and an active founder community.
The company is designed for business owners who need more than another task taken off their list. They need a reliable way to get the right work done without having every decision, delay or deadline run through them.
“The problem we set out to solve was not just ‘founders are too busy,’” the company said. “It was more specific: established, talented founders are spending their highest-value hours on low-value execution tasks, and that is the single biggest drag on their growth.”
Based in Sydney, Doneverse works with founders in more than 21 countries and employs more than 2,500 people globally. Its model combines trained virtual support with a proprietary operating system, giving entrepreneurs a way to delegate execution while staying focused on strategy, growth and the work only they can do.
Doneverse’s mission is simple: help time-poor founders save time, save money and get more done without hiring a local team or relying on an agency.
“We believe that protecting a founder’s time is their single greatest competitive advantage,” the company said, “and everything we build is designed to deliver that.”
Company Spokesperson: ‘Our Client Base Is Wide’
Doneverse works with a broad range of entrepreneurs, from early-stage business owners building with limited resources to more established founders with offers and existing customers.
“Our client base is wide and we want to be honest about that,” the company said. “A significant portion of the founders we work with are early-stage entrepreneurs and solopreneurs, people who are building their business from the ground up, often doing everything themselves with limited resources.”
That first layer of support can be a turning point. Many of those founders are still managing their own marketing, content, admin, follow-up and systems while trying to grow the business at the same time. Doneverse gives them a trained execution partner before they are ready, or able, to build a full local team.
The company also works with founders who are further along. These entrepreneurs often have a strong offer, a customer base and a clear sense of what the business needs next. The problem is capacity. Too many hours are still being spent on work that does not require the founder.
Doneverse serves coaches, consultants, e-commerce brands, marketing agencies, professional service firms, real estate agents, solo practitioners and therapists. Some need more consistent marketing. Others need stronger lead follow-up, content, outreach or operational support. The industries differ, but the pressure point is usually the same.
“The common thread regardless of size or industry is the same: a founder or entrepreneur who is the bottleneck in their own business and needs a skilled, trained execution partner to take the doing off their plate,” the company said.
Doneverse Is More Than a Staffing Company
A founder often comes to Doneverse after the cracks have already started to show.
The content calendar is behind. Social media has gone quiet. Marketing systems that were supposed to be built months ago are still sitting unfinished. Leads may be coming in, but follow-up is inconsistent because no one has clear ownership of the process. The founder is still jumping between strategy, client work, admin, marketing and tech issues, often spending 20 or more hours a week on tasks that should no longer require them.
The business may look successful from the outside. Inside, the founder is still holding too much of it together.
“The founder is the only person who knows enough to keep things moving, and they are the last person who should be doing it,” a Doneverse executive said.
That is the problem behind the company’s evolution from Outsourced Doers to Doneverse. The original name reflected its early focus on trained virtual support. The new name reflects a broader model built around execution, systems and long-term support.
“The name Doneverse captures two ideas: things actually getting done, and a universe of support, systems, and capability behind every placement,” the company said. “It signals that we are not a staffing company.”
Doneverse does not describe its work as simply placing a virtual assistant into a business. Its model combines trained talent, frameworks, AI coaching, a live coaching program and a founder community designed to help entrepreneurs delegate without losing structure or momentum.
The company also views the relationship as ongoing, not transactional. When a founder is matched with a Doer, Doneverse says the support should continue through structured onboarding, coaching, peer community, specialist team backing and management on the employer side.
“Our responsibility should not end at placement,” the company said. “We believe that when a client gets a Doer, they should be entering a long-term working relationship, not a one-time purchase.”
The Next Big Move: A Smarter Growth System For Small Business
Doneverse’s growth model starts before a Doer enters the business.
The company begins with a 90-day Growth Blueprint session, analyzing the founder’s business touchpoints and identifying where execution can unlock growth. From there, Doneverse matches the client with a trained Doer who completes more than 160 hours of preparation before starting.
Once the Doer is in place, the company continues supporting the relationship through ongoing training, HR, technical and design support, and strategic coaching.
The next phase is about making that model more specialized and more intelligent. Doneverse is expanding its AI model, using human-in-the-loop tools to help small business owners access the efficiency of AI without having to manage the technology themselves. It also is building more industry-specific offerings for sectors such as medspas, allied health, chiropractic, home services, HVAC, roofing and trades.
The goal is not to give founders more software to learn or more people to manage. It is to build support around them that makes growth easier to execute.
“The goal is to be the company that small business owners in these industries credit when they look back and realize that a Doer, and the system behind them, was the thing that changed everything,” the company said.
