Unveiling Truths, Connecting Communities

Unveiling Truths, Connecting Communities

Close this search box.

Decorated US Army Veteran-Turned-Entrepreneur Colin Wayne Shares the Success of His Companies in the San Francisco Area and Announces the Release of a Brand-New Venture

In service of his country and fellowmen, Colin Wayne marched to Afghanistan along with his fellow US Army Troops as heroes. With a sense of patriotism and love for his country, he served in the US Army with every fiber of his being, always ready to face the consequences. Despite suffering from an injury due to a rocket attack in the line of duty, Colin Wayne managed to survive and continue on his path of helping his countrymen. Only this time, he has channeled his energies into his newly established endeavors as a serial entrepreneur.

The decorated US Army Veteran went on to create a multi-million dollar home decor company called Redline Steel. The company specializes in high-quality home decor products that are proudly made in America. Colin has built the brand into the leading home decor manufacturer in the USA with over 1 million happy customers. 

Annual sales for Redline Steel within the San Francisco area were roughly 5 percent of the total orders. In 2021, the State of California alone reported nearly 9 to 10 percent of the total orders for the esteemed home decor company. Apart from the Redline Steel $5 Dollar Club and Monthly Gift Box subscription platforms, the most popular products within the San Francisco area have been their Custom Street Sign, which is offered in several colors and abbreviations to choose from.

With the massive success of Redline Steel, Colin has diversified his portfolio and went on to launch a tech app called DropHook. DropHook is an entirely different beast altogether that has never been seen before in America, and especially here in Silicon Valley. The concept takes dropshipping on an entirely different level and reimagines it with the sole purpose of bridging the gap between vendors and merchants alike. Dropshipping has had several issues over the past, but Colin Wayne’s brainchild eliminates these problems through a seamless user interface and a plethora of remarkable features.

DropHook offers no inventory costs and no monthly minimums. The service enables merchants to create an adjustable and affordable product feed that aligns with their brand. Merchants can simply select products from a wide selection by utilizing DropHook’s simple drag-and-drop interface. Furthermore, entrepreneurs can confidently place their trust in the system’s vetted list of approved and highly qualified domestic suppliers, eliminating one other massive issue when it comes to traditional dropshipping.

The global supply chain issues have hampered several businesses that relied on goods and services overseas. Colin conceptualized the idea of DropHook as a way of providing a sustainable solution to the widespread shortages and delays. The new platform provides a single point of contact for all of a company’s supply chain needs, including procurement, inventory management, and logistics. Its mission is to automate online businesses painlessly by bridging the manufacturing divide and providing merchants with free access to a product catalog curated by a list of trusted domestic suppliers. 

Additionally, the platform intends to offer a “Drophook Academy” service that provides merchants with online marketing strategies, sales tactics, and process implementations that will further generate revenue and business growth without spending thousands of dollars on agencies and other marketing firms.

Above all else, Colin Wayne’s business ventures are always rooted in his motto: “People Over Profit.” Thus, he always finds the time to seamlessly blend his entrepreneurship with philanthropy as he partners with non-profit organizations and offers charitable contributions for a portion of his company’s profits.

“I’ve never been motivated by a paycheck but rather by making a difference in the lives of others. Regardless of the size of your home or the money in the bank, our graves will always be the same size, so it’s important to value others and provide love, dignity, and respect towards others,” shared the seasoned veteran to us here exclusively.

While Colin is based in Alabama for the time being, his endeavors have taken our region of San Francisco by storm, and it is a storm we are enjoying the sights of!

Share this article


This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of San Francisco Post.