Unveiling Truths, Connecting Communities

Unveiling Truths, Connecting Communities

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E-commerce, Technology, and Natural-Based Products Is Unified Brand Lab’s Recipe For Success

There is a leading e-commerce platform that is on its way to dominating the world today, and that is Unified Brand Lab. When asked what makes them an e-commerce company to watch out for this year, the answers are right in front of you: e-commerce, technology, and natural-based products.

Founded by partners with more than a decade of e-commerce and technology experience, Unified Brand Lab is powered by its proprietary technology platform. They have created their own e-commerce ecosystem to scale brands and achieve profitability targets through data analysis, strategic customer acquisition, and supply chain management. 

This in-house technology platform effectively tracks, manages, and optimizes campaign profitability. The platform provides Unified’s brands with the right data and insights to maximize revenue and gross margin within a fast-moving e-commerce landscape of natural-based products, making it accessible for anyone, anywhere.

Because of this powerful and revolutionary platform, Unified Brand Lab has been building not only world-class but also profitable brands powering US-based and international consumers in the dietary supplement and natural health products market. Not only that, but they have also enabled and implemented a multi-currency program in USD, Euro, and GBP, which shows their growing international market.

For Unified Brand Lab, when growing specific e-commerce brands, it’s important to mitigate risk. With their powerful technology and a team dedicated to fraud prevention, chargeback mitigation, and refund rate optimization, they can detect unwanted e-commerce issues. 

In the e-commerce world, there is little margin for error, so their platform routes and tracks each product to its final destination for a timely delivery. They take pride in their hands-on customer service to provide consumers with excellent quality care, along with optimizing the brand’s retention rate. 

For Unified Brand Lab, supply chain management is key, and they have since source and supply 100% natural high-quality, lab-tested products.  

Moreover, there is complete management of all technical operations that drive customer acquisition campaigns, including both front-end and back-end development. Through data, the business optimizes all key performance indicators required in an e-commerce business, including but not limited to, conversion rates, retention rates, and lifetime value of customers.

Since 2015, Unified Brand Lab has been creating brands that span from beauty, essential oils, CBD or cannabidiol, weight loss, and male enhancement supplements. The successful brands they have launched include Nature’s Exclusive CBD, Body Performa, Bellera Skin, Real Oil, Maxx Men’s Nutrition, among many others. 

Today, Unified Brand Lab has made a name for itself as a powerful e-commerce platform building world-class, profitable brands taking over the US and a few international markets. Soon enough, it will expand to a more potentially huge market on its way to taking over the ecommerce world.

To learn more, visit Unified Brand Lab on their website.

Decorated US Army Veteran-Turned-Entrepreneur Colin Wayne Shares the Success of His Companies in the San Francisco Area and Announces the Release of a Brand-New Venture

In service of his country and fellowmen, Colin Wayne marched to Afghanistan along with his fellow US Army Troops as heroes. With a sense of patriotism and love for his country, he served in the US Army with every fiber of his being, always ready to face the consequences. Despite suffering from an injury due to a rocket attack in the line of duty, Colin Wayne managed to survive and continue on his path of helping his countrymen. Only this time, he has channeled his energies into his newly established endeavors as a serial entrepreneur.

The decorated US Army Veteran went on to create a multi-million dollar home decor company called Redline Steel. The company specializes in high-quality home decor products that are proudly made in America. Colin has built the brand into the leading home decor manufacturer in the USA with over 1 million happy customers. 

Annual sales for Redline Steel within the San Francisco area were roughly 5 percent of the total orders. In 2021, the State of California alone reported nearly 9 to 10 percent of the total orders for the esteemed home decor company. Apart from the Redline Steel $5 Dollar Club and Monthly Gift Box subscription platforms, the most popular products within the San Francisco area have been their Custom Street Sign, which is offered in several colors and abbreviations to choose from.

With the massive success of Redline Steel, Colin has diversified his portfolio and went on to launch a tech app called DropHook. DropHook is an entirely different beast altogether that has never been seen before in America, and especially here in Silicon Valley. The concept takes dropshipping on an entirely different level and reimagines it with the sole purpose of bridging the gap between vendors and merchants alike. Dropshipping has had several issues over the past, but Colin Wayne’s brainchild eliminates these problems through a seamless user interface and a plethora of remarkable features.

DropHook offers no inventory costs and no monthly minimums. The service enables merchants to create an adjustable and affordable product feed that aligns with their brand. Merchants can simply select products from a wide selection by utilizing DropHook’s simple drag-and-drop interface. Furthermore, entrepreneurs can confidently place their trust in the system’s vetted list of approved and highly qualified domestic suppliers, eliminating one other massive issue when it comes to traditional dropshipping.

The global supply chain issues have hampered several businesses that relied on goods and services overseas. Colin conceptualized the idea of DropHook as a way of providing a sustainable solution to the widespread shortages and delays. The new platform provides a single point of contact for all of a company’s supply chain needs, including procurement, inventory management, and logistics. Its mission is to automate online businesses painlessly by bridging the manufacturing divide and providing merchants with free access to a product catalog curated by a list of trusted domestic suppliers. 

Additionally, the platform intends to offer a “Drophook Academy” service that provides merchants with online marketing strategies, sales tactics, and process implementations that will further generate revenue and business growth without spending thousands of dollars on agencies and other marketing firms.

Above all else, Colin Wayne’s business ventures are always rooted in his motto: “People Over Profit.” Thus, he always finds the time to seamlessly blend his entrepreneurship with philanthropy as he partners with non-profit organizations and offers charitable contributions for a portion of his company’s profits.

“I’ve never been motivated by a paycheck but rather by making a difference in the lives of others. Regardless of the size of your home or the money in the bank, our graves will always be the same size, so it’s important to value others and provide love, dignity, and respect towards others,” shared the seasoned veteran to us here exclusively.

While Colin is based in Alabama for the time being, his endeavors have taken our region of San Francisco by storm, and it is a storm we are enjoying the sights of!