A Miami Beach, Florida, rendezvous saw a gathering of beauty and health influencers, industry executives, and their brands for a two-day live event hosted by NEW YOU. While the NEW YOU Beauty B.A.R. Live Event marked this company’s first Brand University, Awards Ceremony, and star-studded VIP Reception, the NEW YOU Beauty Awards have already gained traction as a premier event in Magic City.
Recognizing successful brands of bilingual entrepreneurs and the engaging stories of innovative individuals who have reshaped themselves to build their own “NEW YOU,” this was the 9th annual awards weekend celebrating the best in the beauty industry while providing ample networking opportunities for entrepreneurs, brands, and influencers to reveal products and discuss their creativity.
Appealing to a diverse, cultural audience, Vanessa Walker, the NEW YOU President, shared, “Our third annual live event is a ‘see and be seen’ for emerging beauty hopefuls, featuring an experiential sponsor activation space, custom photo op sets, and a live awards show. We’re excited to bring these brands to our audience in an entertaining, interactive, and prestigious way.”
The best in beauty innovation is selected by NEW YOU staffers and skincare experts who review over 600 entries and input from the NEW YOU audience through online consumer voting. The NEW YOU awards ceremony presented 26 winners across 19 categories, including the best in makeup, fragrance, and haircare, at The 1 Hotel South Beach.
This red carpet event was shimmering with celebrity appearances from stars like Ashley Benson, Jamie Chung, Alexa Collins, Cindy Prado, Derek Warburton, Gurus and LA Inquisitor editor, and Alexa Dellanos.
Photo Courtesy: New You Beauty Awards 2024
NEW YOU cover star Witney Carson revealed that she is working on a “new skincare line called Active Earth. It’s really, really near and dear to my heart. I actually had skin cancer when I was eighteen years old. And so protecting and taking care of my skin has always been a very big passion of mine.”
Also giving fans something to look forward to was Alexa Collins, who shared that she is “looking forward to creating more organic day-to-day content vlogs and longer vlogs because I feel like it’s more relatable, and I feel like people want to see more of my daily life.” An Alexa bonus—some advice: “Everybody has flaws, but feel beautiful in your own skin. Just own yourself.”
A winner from the NEW YOU Beauty Awards night was Ashley Benson, who received the Best Fragrance Innovation Award for her fragrance ASH by Ashley Benson. Sharing advice on how others can hopefully find confidence in themselves, Benson stated, “I think just being truthful to who you are and doing whatever it is that makes you feel confident. I think that’s the only way to feel that.”
And the advice kept pouring out on that beautiful night, with actresses, homemakers, and dancers sharing some of their wisdom. Performing exclusively for NEW YOU that night was Tony Dovolani, who said, “The best tip about being confident is, honestly, believe in yourself. Don’t be afraid to dream and then make them a reality. Never say no to any opportunity and any experience.”
Highlighting both established brands and newcomers, the NEW YOU Beauty B.A.R. Live Event was sponsored by Grande Cosmetics, Elysian Parfum, Makeup Revolution, Beyond Slim®, Seis Cosmetics, Ghanya Cosmetics, Charette Cosmetics, House of Eleven, Holistic Zodiac Beauty, Casa Azul, Victoria Duke Beauty, and Blithe.
Published by: Holy Minoza
