Unveiling Truths, Connecting Communities

Unveiling Truths, Connecting Communities

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The Facility Management Company with a New Approach

Image Commercially Licensed From: Unsplash

When it comes to facility management, there must exist a focus on safety, security, healthy, and overall functional sites. Many businesses and organizations outsource facility management services, but the results can be hit-or-miss depending on what facility management company is selected.

One company, Laser Facility Management, has identified a need for disruption in the facility management industry and has stepped forward with a much-lauded depth of field experience, certified expertise, and best-in-class processes, all delivered through kindness. The new approach that Laser Facility Management brings to the table is a level of quality that does not wane over time, like the quality focus of other, more fly-by-night operations. Their mission is rooted in delivering the highest quality of service and support, and maintaining that quality as a standard. 

“Too many companies make promises that never get fulfilled,” says Bryan Kelley, founder of Laser Facility Management. “They launch new support services and may do okay for a season, but eventually the quality quickly tails off.”

Facility maintenance was not something Kelley initially meant to build an empire around — he fully admits that he “stumbled” into the industry, and he has taken the opportunity to build something industry-changing. If the company’s reviews are any indication, Kelley’s initial stumble has led to incredible success. 

An affinity for growth 

Kelley laid the foundation for his career in facility management and remodel/refresh construction years ago, helping his family — who were in the construction trade — with building projects. As an adult, he worked as a Facility Manager for fashion house Michael Kors, maintaining 350 national stores, which marked his formal introduction to the facility management industry.

Through his role at Michael Kors, Kelley saw firsthand how facility management companies and national facility maintenance vendors could fall short of expectations. “I’ve always been a customer-service-focused individual, and the level of service was not meeting my standards,” Kelley told NY Weekly. “I respected the vendors for getting the job done, but I often asked for updates and when received, they would be fluff and often not answer my questions. There was a lack of authenticity and transparency.”

Kelley was looking for a higher level of customer service and satisfaction and parlayed it into Laser Facility Management. “The name ‘Laser’ comes from the idea that we give each client laser-focused attention,” he explains. That “laser-focus” on customer needs and wants being delivered with kindness is what sets Laser Facility Management apart from its competition, and is the secret sauce that has led to its success.

Serving a multitude of needs 

Laser Facility Management covers a bevy of full-service needs for its clients, providing planned maintenance, restoration, project management, handyman services, plumbing, HVAC, electrical, and project roll-out. Anything a multi-site facility company needs, Laser can handle — keeping spaces safe, maintained, and up to code.

Kelley is a born problem solver and loves how he gets to solve problems for a variety of clients every day. “Most guests visiting any business have no idea our organization is behind the scenes, helping keep that business open and providing a safe and pleasant experience,” he explained to NY Weekly. 

Kelley leads his team with empathy and an ego-free set of authentic values. He sets out every day with the mantra of “Delight All”, delivering a heightened level of satisfaction to each and every client and taking care of the vendors working in the field, making sure their needs are met so that they may also provide exceptional service.

Laser Facility Maintenance has built its business around executing on its promise of exceptional service again and again, and they leverage the years of experience that is brought to the table not only by Kelley, but its entire team. Kelley is also open about garnering knowledge from industry thought leaders and applying their know-how to the business.

“Innovation in the facilities industry has much to do with farming the best practices from numerous thought leaders, and then putting those best practices in place — whether in new technologies, customer service support processes, or trade processes,” he explains.

High standards, higher praise 

Kelley and his company’s dedication to high standards have led to not only the rapid scaling of his business, but high praise from clients. Laser Facility Management exudes positive energy and a human-focused value system, and that is highlighted within every interaction they have with their clients, vendors, and staff. 

For five years, Laser Facility Management has been “relentlessly driven” to give everyone they interact with peace of mind, allowing their clients to scale and run their own businesses without being concerned about facility maintenance. To Kelley, success all comes down to integrity — and following through on promises made. 

“Do what you say you’re going to do when you say you’re going to do it,” Kelley states. By following through on promised excellence, Laser Facility Maintenance is changing the face of the facility maintenance industry.

Why Branding is Crucial for Business Growth

Consumer loyalty is built upon the essence of a brand, company, product, or vision. As such, strategists must consider the overall perception that a business aims to achieve, including its purpose, vision, mission, and values, which serve as the foundation for the visual aspects that we have come to know as “branding.”

Establishing trust and credibility requires more than just a flashy design, though. Companies like Patagonia and TOMS have successfully leveraged their brand identity to support social and environmental causes, appealing to consumers who prioritize sustainability and ethics. Focusing solely on superficially attractive designs may grab attention in the short term, but more is needed to establish a lasting connection with consumers.

As a business owner, I oversee all aspects of my business — including strategy, finance, marketing, sales, and customer service. Attention to detail is essential for customer satisfaction and building brand loyalty, as this often leads to a chain reaction in which the customer becomes an ambassador of your brand and relays their feedback to others through reviews or even social media. Such organic traffic is a unique element that can lead to virality and increase brand awareness.

Identify, adapt, and create value

Identifying a target audience is crucial for businesses since it defines the specific group of people to whom they aim to sell their products or services. However, as businesses grow and their branding, values, and mission resonate with consumers, the target audience may evolve as well. Therefore, it’s essential to adapt advertising campaigns, slogans, and packaging to meet the changing needs and wants of the target audience while maintaining a solid and unique brand identity. 

Moreover, businesses can use analytics offered through various services and platforms to strategize based on customer behavior, preferences, and purchasing habits. These insights can inform the business’s understanding of how to differentiate its brand offering. 

It’s also vital for companies to continuously engage with their target audience and gather feedback through surveys, social media, and other channels, as this feedback provides valuable insights into what the target audience wants and needs and how they perceive the brand. Based on this feedback, brands can make necessary changes to their products, services, and messaging to better align with their target audience.

Businesses should use the data from these interactions to develop personalized marketing campaigns and promotions that can resonate deeply with their target audience. By staying attuned to their target audience’s evolving needs and wants, businesses will ensure they remain relevant and competitive in their respective industries.

Creating a unique value proposition (UVP)

Crafting a UVP is essential for building a solid brand identity, as this distinguishes a product or service from competitors by highlighting its key benefits and advantages. Leaders, business owners, and stakeholders need to ask themselves targeted questions to create a UVP that differentiates their product or service from competitors. However, it is also necessary to communicate this UVP clearly to potential customers. 

An example of a company with an impactful, strong brand identity is Nike, whose “Just Do It” slogan and iconic swoosh logo have become synonymous with athleticism and determination. For another example, Dollar Shave Club’s “Shave Time, Shave Money” slogan highlights the convenience and affordability of its subscription service.

By articulating this information in a clear statement, brands can effectively communicate why their product or service is the superior choice for consumers compared to their competitors. As a result, a vibrant and differentiated brand identity is built on a clear, focused UVP that can be communicated effectively to potential customers.

Building trust, credibility, and loyalty

Psychologically, people seek confidence in the person, product, or service they interact with. Building trust requires consistency in customer experience, product quality, and messaging across all channels. According to Lucidpress, maintaining a consistent brand identity across all channels can boost revenue by up to 23%.

Building transparency and engaging in proactive customer interactions can foster a positive reputation, leading to long-term loyalty and success. Smaller businesses or entrepreneurs may need more resources than corporations for traditional advertising methods, such as TV commercials or billboards. 

Today’s digital age, where streaming and social media are the norm, provides engagement opportunities that can put a business on the map, such as email marketing — another powerful tool for building brand loyalty. According to Campaign Monitor, 74% of consumers prefer to receive commercial communications via email. 

In addition, influencer marketing has emerged as another way for companies to build brand awareness and credibility by partnering with influencers that mesh with their brand values. This results in reaching new audiences and establishing themselves as industry experts.

Authenticity is crucial in building brand trust, particularly when issues arise. Establishing a consistent and clear brand identity can also build customer comfort and trust, particularly for new businesses facing challenges. Brands that establish a long history of responsibility and proactive action are more likely to receive forgiveness and acceptance for missed orders or errors and thrive in an increasingly competitive market.

— Ray Sheehan is the Founder of Old City Media, a North American event production and experiential marketing agency. He has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city to over twenty states. Before this role, Ray partnered with UpcomingEvents.com, a production company in Philadelphia and worked for 20th Century FOX. He oversaw all aspects of the business and produced a nationally syndicated television show for FOX. In 2020, he launched the G.I.F.T Program as part of Old City Media. Ray is recognized as a leader in the special events industry and an innovative thinker in the Philadelphia community and beyond.

About Old City Media

— Old City Media, Inc. is a national marketing agency helping brands connect with target demographics through experiential marketing at a fraction of the cost. This process is achieved through our robust network of clients and proven formula of brand integration.

Why Prince Harry Used EMDR and Why You Should, Too

Image Commercially Licensed from Unsplash

By Rebecca Kase, Founder — Kase & CO 

In the recently released Oprah Winfrey-produced docuseriesThe Me You Can’t See,” Britain’s Prince Harry talks about the life-changing effects of therapy — and specifically Eye Movement Desensitization and Reprocessing (EMDR) therapy. This evidence-based therapy approach has not only helped royalty, but everyday folks looking for a way to tap into specific experiences or memories that may be lingering and having an adverse effect on one’s anxiety or depression levels.

What is EMDR? 

Anyone who has trauma or stress and anxiety in their lives can tell you that it can be very hard to shut down the looping tape of those traumatic or stressful experiences. With EMDR, therapists help patients identify memories or experiences that have contributed to feelings of anxiety, sadness, grief, or post-traumatic stress disorder (PTSD). 

With the use of the EMDR protocol and bilateral stimulation, those traumatic memories and experiences resolve. The therapy was first developed in the mid-1980s by Frances Shapiro, PhD., and has been extensively studied for over 30 years, becoming one of the most reliable and sought-after treatments for afflictions such as PTSD.

Clients who have tried EMDR therapy have reported a noted reduction in distress and vividness associated with those traumatic memories. They have also experienced the ability to think about those previously distressing memories without upset or fear once they complete EMDR therapy.

EMDR has been used to help treat a number of issues, from depression and anxiety disorders to chronic pain. Practitioners have found that clients typically report that an ongoing issue “no longer bothers them” following a full round of EMDR therapy. However, EMDR should not be considered a “magic bullet,” but instead an extremely effective option that will work for many, but not necessarily for all. 

In order to be effective, there is some preparation work that needs to be completed prior to undergoing the therapy. EMDR is an 8-phase therapy, and each phase is important to ensure the work is successful and safe. During intake and in initial meetings, practitioners will walk clients through treatment plans and lay the groundwork for what they hope to achieve with the therapy. If EMDR is determined to be an appropriate fit, the client and therapist begin the preparation phase of the work, in which the client learns skills for regulation and coping. Once this phase is completed, the therapist and client identify specific target memories for desensitization, and the work then proceeds into memory reprocessing with the use of bilateral stimulation.

For all walks of life 

If Prince Harry’s support for EMDR shows anything, it is that this therapy approach works for people that come from all walks of life. The World Health Organization and the National Institute for Health and Care Excellence (NICE) have both recommended EMDR for all age ranges, including children. It has been an effective therapy for children who have suffered abuse, soldiers who are experiencing PTSD, adults who have lost a parent, or older adults grappling with latent traumatic experiences from their youth.

Essentially, what EMDR effectively does is unlock the power of the nervous system. For reasons not quite understood by experts, the human nervous system can store traumatic experiences and memories in ways that can be downright damaging to the psyche. Reprocessing these feelings and unlocking the power of the nervous system’s ability to release these stored experiences is the end goal of EMDR therapy. 

By using a model known as  Adaptive Information Processing (AIP), EMDR can “unstick” looping messages and thoughts that have resulted in undesirable physical and psychological symptoms for patients. And by using sight, sound, and touch to stimulate the brain, known as Bilateral Stimulation (BI), EMDR ultimately leads to a calming of ruminating thoughts and traumatic memories, thereby calming the ‘storm’ of symptoms.

The way therapists work with patients with EMDR may vary, and each patient may bring unique needs to the table, such as the experience of being a member of the Royal Family, for example. EMDR is a therapy that can be tailored and modified to meet a client’s individual cultural, developmental, and neurodiverse needs. No two clients are the same, and EMDR is a therapy that is used across all ages and all continents.  

In his “The Me You Can’t See” episode, Prince Harry explained he had been holding on to locational trauma from being in London. The things he had experienced there — including the death of his mother, Princess Diana — had created latent trauma that he was still dealing with years later. He credits EMDR with helping him “unstick” those thoughts about London, his mother’s death, and the trauma from living there.

Hearing Prince Harry speak about EMDR may have been the first time many people heard of the therapy practice. Now that a celebrity light has been shone on how beneficial the therapy can be, the door may be open for others to seek the therapy for themselves. 

Even though some clients have experienced temporary discomfort from dredging up old memories, the end result of being able to reframe those traumas is worth it to many. As Prince Harry told USA Today, “One of the biggest lessons that I’ve ever learned in life is you’ve sometimes got to go back and to deal with really uncomfortable situations and be able to process it in order to be able to heal.”  EMDR allows people to go back, identify harmful experiences, and process them in a healthy way to ultimately find healing.

Transform Your Backyard Dreams into Reality with Bayside Pavers: The Premier Provider of Custom Paving Solutions in the San Francisco Bay Area

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Bayside Pavers is a premier provider of custom paving solutions in the San Francisco Bay Area. With over 11 years of experience, Bayside Pavers has built a reputation for top-quality craftsmanship and professional service. The company specializes in hardscaping projects that can transform your outdoor living space into a beautiful and functional area.

Because outdoor living projects can go in so many directions, there is no single route for arriving at the backyard you want. The first step in Bayside Paver’s free estimating process is for one of their project consultants to meet you at your house. Their goal for this initial visit is to understand your vision for your backyard, and that vision can be almost limitless. Bayside Paver’s project consultants go through rigorous training to assist you no matter the direction you choose to go, and they bring pictures of completed projects in case you need a few ideas.

From that point, some projects are simple and require very few decisions upfront; some require several meetings, rendered drawings, and hours of preparation before a quote can even be given. Regardless, Bayside Pavers handles the project from cradle to grave: whether it’s HOA, permitting, or helping with specific design aspects, you can count on Bayside Paver’s experience to complete the process and build the backyard you’ve always wanted. Their goal throughout the process, no matter the size, is to make sure you see your dream become a reality.

Bayside Pavers offers a lifetime warranty on material, a 5-star rating, and a 25-year craftsmanship warranty. They have been in business since 2009 and have completed countless projects in the Bay Area.

One of the hardscaping projects that Bayside Pavers specializes in is landscape lighting design. Investing in landscape lighting can bring beauty, safety, and security to your gardens. Lighting your garden opens up possibilities. Your garden is a different place at night. It sounds different. It looks different. Well-designed outdoor lighting makes it possible for you to share the tranquility of this “other” garden with family and friends. Landscape lighting ensures that you and your guests enjoy your outdoor spaces safely. A well-planned lighting system will guide them along pathways, through steps, and over changes in topography. A thoughtfully designed lighting installation will transform your night garden into a gathering place where you will make family memories that last a lifetime.

Another hardscaping project that Bayside Pavers can help you with is a retaining wall. Retaining walls are a beautiful and functional way to add interest and dimension to your outdoor space. They can be used to create planting beds, define outdoor rooms, and provide seating. Bayside Pavers has the expertise and experience to design and install retaining walls that will last for years to come.

Bayside Pavers can meet all of your hardscaping needs. They have the experience and expertise to help you create the outdoor living space you’ve been dreaming of! Whether it’s a new driveway to up your home’s curb appeal or a hardscape patio area for outdoor living, they can handle all of your needs. Outdoor hardscaping can increase the living area of your home by giving you an area to enjoy the cool Bay area nights with family and friends. The right hardscape project can add value to your home, as well as provide you with the perfect space for entertaining.

If you’re considering building your hardscape project in phases, proper planning before you begin can save you time, money, and hassles. Bayside Pavers recommends hiring the right professional hardscape design-build contractor as the first step. Your home is your sanctuary, and creating a large outdoor living area is a significant investment. Therefore, it’s essential to work with a professional hardscape contractor that can help you achieve the backyard of your dreams.

Bayside Pavers’ team of skilled professionals can help you design, plan, and install the perfect outdoor living space that complements your home’s architecture and fits your lifestyle. They use only the highest quality materials and modern equipment to ensure that your project is completed efficiently and to your satisfaction. With their years of experience, they can help you navigate any challenges that may arise during the construction process, ensuring a seamless and stress-free experience.

Bayside Pavers is your partner for outdoor living projects. They specialize in hardscaping projects, including landscape lighting design and retaining wall installation, and can help you create the outdoor living space you’ve always wanted. With their exceptional customer service, top-quality craftsmanship, and extensive experience, Bayside Pavers is the premier choice for custom paving solutions in the San Francisco Bay Area. Contact them today to schedule a consultation and get started on creating the backyard of your dreams!