By: Elena Mart
If one thing sets successful entrepreneurs apart, they can design a business aligning with their freedom vision. Jared Mast, founder of The Renegade Agency, has done precisely this.
His “Freedom Coaching Formula” creation represents a fresh approach to launching and scaling a coaching enterprise without sacrificing the flexibility and lifestyle perks initially drawing many people to the coaching industry. For those seeking to escape the exhausting cycle of constant hustle, Mast’s methods provide a realistic path to achieving results with possibly minimal stress.
Mast’s entrepreneurial experience and strategic mindset are evident in how he chooses to live his life. Describing himself as a “semi-nomad,” he splits his time between traveling the globe with his wife and enjoying the tranquility of their Oregon farm while spending part of the year along the stunning beaches of Brazil. This globe-trotting lifestyle is a perk and testament to how effectively Mast has built and streamlined his business.
“I built the Freedom Coaching Formula so that coaches could have a life, not just a business,” Mast explains. “It’s not about working harder—it’s about working smarter and mastering a system that delivers results lessening the likelihood of burning out.”
At the heart of Mast’s philosophy is a willingness to challenge mainstream assumptions about success in the coaching industry. Conventional wisdom often implies that to thrive, coaches must be available around the clock, constantly booking calls, posting on social media, and churning out content. Mast rejects that notion. He believes that too many talented coaches fall into the trap of working nonstop only to achieve modest gains at the cost of their health and happiness. Through his Freedom Coaching Formula, he offers an alternative to the traditional approach, demonstrating how coaches can streamline their workload, increase earnings, and maintain high client impact.
The Core of the Freedom Coaching Formula
The Freedom Coaching Formula centers around three essential pillars that create a lean yet powerful coaching business model when combined. It starts with designing a premium offer that solves a single pressing problem for a clearly defined audience. Rather than try to be everything to everyone, Mast emphasizes the power of niche specialization. By pinpointing exactly what a coach can solve—and who they solve it for—he positions his clients to offer high-value services that stand out in a crowded market. This clarity also elevates the perceived value of the service, making it far easier to charge premium rates.
Another crucial element is the scalable sales system. Mast is a staunch believer in simplicity, and he’s whittled his own business down to just one critical sales call each week with pre-qualified prospects. When a potential client reaches this call, they’ve already gone through some filtering steps that demonstrate they’re a good fit for the offer. This approach means no endless “discovery” sessions, no marathon days filled with back-to-back meetings. Instead, coaches can focus their energy on refining their presentation, perfecting their methods, and ensuring that every call they have is laser-focused on converting high-caliber clients.
Lastly, the formula calls for minimal fulfillment: just one weekly coaching session. While it might sound counterintuitive to limit direct contact, Mast asserts that “less is more” in the coaching relationship when it’s done right. Rather than spread out multiple touchpoints across the week—many of which can feel redundant—Mast advocates delivering massive value during one well-structured session. Clients walk away with actionable insights, and coaches avoid overloading their schedules. This lean yet impact-driven approach ensures that every interaction is intentional, strategic, and transformative for the client.
“The biggest lie in the coaching industry is that you have to hustle 24/7 to succeed,” Mast states. “Freedom Coaching flips that script by focusing on precision, not volume.”
The Ultimate Lifestyle Business
The sheer emphasis on lifestyle design sets Mast’s formula apart from many other coaching programs.
“I don’t believe in building a business that chains you to your desk,” Mast says. “I believe in building a business that funds your freedom. The Freedom Coaching Formula makes that possible.”
Mast doesn’t just preach this philosophy; he lives it. Whether he’s enjoying the ocean breeze on a sandy beach in Brazil or reconnecting with nature on his farm in Oregon, his business keeps running smoothly. His travel calendar and flexible schedule illustrate that, with the right system in place, it’s possible to achieve both financial success and personal freedom.
Embracing a New Paradigm for Coaching Success
For coaches who feel stuck in the burnout cycle—churning out content, juggling multiple appointments, and rarely experiencing the financial returns they desire—Mast’s Freedom Coaching Formula provides a blueprint for escaping that trap. By zeroing in on a premium offer, simplifying the sales process, and minimizing fulfillment, coaches may reclaim their schedules and see better results faster. It’s about focusing on what matters: delivering high-value outcomes for clients and maintaining a life that is truly free from the constraints of outdated work models.
Ultimately, the shift toward a Freedom Coaching model signifies a broader evolution in the coaching industry, which recognizes the importance of the coach’s well-being as much as the client’s progress. With fewer, more targeted interactions, coaches can maintain high-quality relationships and keep their energy levels high enough to perform at their best consistently. It’s a far cry from the overworked, frenetic coach who struggles to meet endless demands.
The Renegade Agency stands ready to guide you if you’re ready to break out of the grind and learn how to build a sustainable, scalable coaching business that doesn’t compromise on lifestyle. From done-for-you infrastructure to battle-tested frameworks, Jared Mast’s team helps coaches build a successful and fulfilling business.
Learn more about how you can implement the Freedom Coaching Formula in your own business by visiting The Renegade Agency’s website.
Disclaimer: The information provided in this article is for general informational purposes only and does not constitute financial, business, or professional advice. The Freedom Coaching Formula and services offered by Jared Mast and The Renegade Agency are subject to individual results, and outcomes may vary. Readers are encouraged to conduct their own research or consult with a qualified professional before implementing any business strategies or purchasing services mentioned.
Published by Iris S.