By: ALEGRE DE PILIPINAS INTERNATIONAL
In fashion, where tradition meets innovation, OSHIMAYA stands out as a beacon of Japanese culture and craftsmanship. Founded in 1906, OSHIMAYA is a time-honored kimono shop that has evolved over generations while remaining true to its roots. Under the leadership of Mikiko Oshima, the company continues to celebrate the art of Japanese textiles, particularly through its participation in significant fashion events like Paris Fashion Week 2024, where OSHIMAYA showcased its exquisite creations.
A Legacy of Craftsmanship
OSHIMAYA is not just a brand but a testament to Japanese textiles’ rich heritage. Initially established as a kimono shop during the Edo period, the company has dedicated itself to designing, producing, and selling traditional garments and accessories. OSHIMAYA’s product offerings include elegant kimonos, versatile furoshiki (wrapping cloth), and contemporary clothing made from kimono fabric; all embody Japanese culture’s essence.
The name “OSHIMAYA” is synonymous with quality and artistry. Each piece is crafted using traditional materials such as silk, linen, and cotton, ensuring that the legacy of these fabrics lives on in modern society. The commitment to using authentic materials reflects OSHIMAYA’s philosophy of blending tradition with modernity, allowing customers to experience the beauty of Japanese culture in their everyday lives.
Commitment to Cultural Preservation
Mikiko Oshima, the driving force behind OSHIMAYA, believes in passing on the beauty of Japanese culture to future generations. The brand’s mission extends beyond fashion; it aims to inspire joy through beautiful Japanese creations. This commitment is evident in their efforts to engage with children and educate them about traditional Japanese crafts, ensuring that these skills and values endure.
The company’s global dedication to sharing Japanese culture was exemplified during the Paris Fashion Week 2024 showcase, organized by Alegre de Pilipinas International Branding Company. This event provided a unique platform for OSHIMAYA to connect with an international audience, highlighting the charm of Japanese textiles and the cultural significance of kimonos and furoshiki.
Innovating Tradition
The kimono is recognized as Japan’s national costume and symbolizes a rich cultural history. At OSHIMAYA, the design team recognizes the need to adapt traditional garments for contemporary lifestyles. By transforming classic kimono patterns into modern clothing, OSHIMAYA honors its heritage while making it accessible to today’s consumers.
Furoshiki, traditionally used for wrapping and carrying items, is another focus of the brand. OSHIMAYA creates beautiful furoshiki and teaches customers the art of wrapping, showcasing its versatility in modern contexts. This innovative approach to traditional practices encourages a deeper appreciation for the craftsmanship involved in each piece.
A Collaborative Effort
OSHIMAYA’s success is a collective achievement. A dedicated team, including Representative Director Nobuyuki Oshima and Senior Managing Director Shohei Oshima, guides the company. They are supported by a talented group of Japanese and Western dressmakers whose skills contribute to the brand’s unique offerings. Special thanks are owed to the entire Team Oshimaya, whose hard work and passion drive the brand forward.
Miyoko, a notable figure in OSHIMAYA’s history, has been pivotal in blending Western fashion influences with traditional Japanese techniques. With a rich background in fashion education and design, she has played an essential role in customizing garments that resonate with customers seeking comfort and style. Mikiko Oshima, who established the Furoshikiya in 2005, further expanded the brand’s reach by providing lessons and exhibitions that connect the public with traditional Japanese culture.
Future Endeavors
Looking ahead, OSHIMAYA is poised for growth and expansion. Plans are in place to participate in a collection in New York next year and hold the children’s furoshiki fashion show “Furocoll2025” in Japan. These events will provide additional opportunities to showcase the richness of Japanese craftsmanship and culture on an international stage.
OSHIMAYA’s commitment to preserving and promoting traditional Japanese crafts while making them relevant to modern lifestyles exemplifies the brand’s ethos. By embracing heritage and innovation, OSHIMAYA continues to inspire individuals worldwide to appreciate the beauty and significance of Japanese culture.
As OSHIMAYA embarks on this journey, it remains a proud ambassador of Japan’s rich textile heritage, ensuring that the artistry of kimonos and furoshiki is celebrated for generations to come. For inquiries, OSHIMAYA can be contacted at +81 25-385-7613 or visited at their Gosen City, Niigata Prefecture headquarters.
Published By: Aize Perez
