Given the saturation of the music industry, standing out in a sea of talented musicians could prove to be a challenge. Many artists have attempted to hog the spotlight, only to realize that securing a coveted spot at the top takes more than having a clear-cut vision of a future of success and a deep-seated passion for the craft. Nowadays, what makes the difference is the extent to which individuals and record labels wield the power of digital technology. Volume Digital, a full-service marketing agency, operates under the recognition that increased visibility plays a massive role in elevating an aspirant’s career to greater heights. Under the leadership of Logan Simmons and Zach Conley, this widely acclaimed establishment is currently capitalizing on the growing prominence of online-based platforms to propel artists and ventures toward the limelight.
Logan Simmons, who embarked on his entrepreneurial journey at the age of fifteen, became intimately privy to the nitty-gritty of the world of marketing at a young age. “I was traveling the country with an uncle of mine, making antique toy sales. Essentially, I’d travel and help host ‘toy-buying events,’ where we would buy inventory from locals in cities across America and then list them on eBay,” he shared. “These early experiences taught me the basics of both sales and online marketing.”
Zach Conley, Volume Digital’s other half, learned the complexities of marketing after dipping his toes in the field, as well. At twenty-one, this go-getter began working directly with multiple major record labels, helping their signed acts develop a digital footprint and create an organic buzz online.
Together, Logan Simmons and Zach Conley watered the seeds of what would eventually grow into a premier marketing firm. Shortly after its launch in 2017, Volume Digital managed to emerge as one of today’s go-to digital marketing agencies, a feat that was made possible thanks not only to the extensive experience and expertise of its founders but also to the quality of its services and the consistency with which it has delivered results to those under its wings.
Banking on their in-depth understanding of the industry after years of navigating its cut-throat waters, the two highly recognized entrepreneurs, artist managers, and marketing moguls at the helm of Volume Digital have served numerous independent artists and record labels. Right now, the company specializes in digital artist development and release support services for several major record labels, including Warner Music Group, Top Dawg Entertainment, and more. Additionally, it has provided marketing solutions for thousands of independent musicians, including Joyner Lucas, Reason, Famous Dex, BMW Kenny, and PapiTHBK, to name a few.
In the years to come, Logan Simmons and Zach Conley are expected to continue dominating the digital marketing industry, helping clients promote their music releases and ensure that it gains the right momentum to succeed through Volume Digital. Armed with big plans, the power duo aims to push countless more artists to the top by utilizing the reach of digital technology.