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MOURÈNNE Infuses Magic and Wonder into Children’s Fashion

Photo Credited to: MOURÈNNE

Inspired by the heartwarming memories of her own cherished childhood and the profound artistic influence of her exceptionally creative mother, Jessica’s soul ignited with a passionate purpose—to bestow her beloved daughter, Giselle, with an extraordinary world of wonder, where dreams mingled with reality, and fairytales danced upon the edges of imagination.

MOURÈNNE, a unique and enchanting children’s clothing brand, is capturing the hearts of parents and fashion enthusiasts alike with their exquisite designs and dedication to creating a world of dreams for little girls. Founded by Jessica Gould, MOURÈNNE is a testament to the power of a mother’s love and the desire to create something truly magical for her children.

Jessica embarked on a journey to bring fairytale-like creations to life for her daughter, Giselle. Unable to find the clothing pieces she envisioned, Jessica took matters into her own hands, spending countless hours designing, patterning, and sewing. The results were breathtaking, and soon, other parents began inquiring about where they could find such enchanting outfits.

This overwhelming response led Jessica to start a small business, which she eventually closed to prioritize her role as a mother. However, as Giselle grew older, she expressed her desire to revive the brand, eager to contribute to the vision that had once inspired her. Together, they embarked on a mission to create something extraordinary. If they were going to do it, they would give it their all.

MOURÈNNE quickly gained recognition for its exceptional designs, catching the attention of the prestigious Pitti 97, one of the world’s most renowned children’s fashion shows held biannually in Florence, Italy. The brand had the honor of participating in their Petite Parade runway show, collaborating with the esteemed mother-daughter duo, Ardita and Laerta Dedukaj of @fashion_laerta, who inspire fashion lovers around the world. These accomplishments were not mere coincidences; they resulted from MOURÈNNE’s unwavering commitment to creating something exotic, dreamlike, and awe-inspiring. Not only has an invitation to the 2024 Pitti 97 already been received, but also an exclusive invitation for MOURÈNNE from Global Fashion Collective, a producer of the world-renowned New York Fashion Week, held September 7-10, 2023.


What sets MOURÈNNE apart from its competitors is its commitment to infusing every piece with magic and wonder. Each MOURÈNNE style is considered a piece of art, capable of transporting a little girl into a world of her own imagination. The brand uses only the finest materials and trims, including specially created silk solids and unique prints developed exclusively in their atelier. MOURÈNNE dresses are fully lined with Swiss batiste or silk, and meticulous attention is given to hand-stitched details, resulting in true couture craftsmanship. Their embroidery appliques are individually hand-sewn using exclusive silks, authentic Austrian crystals, freshwater pearls, and 14k gold beads, ensuring the utmost in quality and elegance.

While MOURÈNNE offers custom-fitted dresses for a perfect fit, they also provide full couture services, creating bespoke designs tailored to each child. Additionally, mending services, growth room options for select styles, and personalized touches are available, demonstrating their dedication to providing a truly unforgettable experience.

“We bring magic into the life of any little girl that has the privilege of wearing one of our creations,” says the creators of MOURÈNNE. “We feel our clothing speaks for itself and know our designs are truly the stuff that little girls’ dreams are made of.”

With a focus on creating memories that will be cherished long after childhood, MOURÈNNE appeals to parents who value their children above all else. Their target audience understands that childhood is fleeting and recognizes the importance of infusing magic and wonder into their child’s life. MOURÈNNE offers an unparalleled couture experience that goes beyond clothing, making little girls feel like princesses and leaving them with cherished memories that will last a lifetime.

“We want every parent and child to feel as if they have stepped into a world of dreams when they come to our site and view our clothing. We want them to be in awe and to feel as though they have stumbled upon something very, very special,” the founders said. “Our designs are truly different. You would be hard-pressed to find a brand that comes close to producing the same pieces that we do. Our quality fabrics and attention to detail add to this. We do not compromise on any of it. This makes our clothing very expensive, but it also means you get a dress that most other people will not be wearing.”

As the brand continues to evolve, MOURÈNNE envisions a future where their name is synonymous with exceptional children’s fashion. They aspire to establish a physical presence in a major city, one that reflects the beauty and uniqueness of their clothing, and to create a lasting legacy as a brand that embodies enchantment and wonder. At the forefront of this vision is an announced partnership with We Trade & Co, a leader in fashion retail in the Gulf Cooperation Council (GCC) region.

Discover the world of MOURÈNNE and follow them on their journey to where the magic begins. To learn more about their exquisite designs and to share in the awe and wonder they inspire, visit their website.


MOURÈNNE is a unique and enchanting children’s clothing brand founded by Jessica Gould. Inspired by the desire to infuse magic and wonder into her daughter’s life, Jessica embarked on a mission to create exquisite, fairytale-like creations. MOURÈNNE offers couture clothing for little girls, with meticulous attention to detail, exclusive fabrics, and unparalleled craftsmanship. 

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