Early touchscreens could only ever accept a single input at any given time, which made them hard to use in a business environment. Modern touchscreens offer users the freedom to pinch and rotate images simply by making a few simple sweeps across the screen. That makes them an attractive option for anyone who wants to present data to their users in a variety of different ways. It’s gotten to the point where even the smallest businesses could theoretically invest in their own custom apps that leverage the power of the touchscreens attached to mobile devices carried by nearly every potential client.
Multi-touch improvements are also extremely useful in a regular business environment for a variety of applications. Stores have put up price-scanning units and self-checkout systems that rely heavily on touchscreens. While some of these do provide physical buttons for accessibility reasons, most exclusively use a set of special on-screen controls that respond to shoppers when they select different menu options. That makes them an attractive choice for those who might need to offer a different type of shopping experience depending on the particular context in which someone picked a product.
Specialized retail touchscreen solutions can be purposefully designed for different operations. Even the most complicated sales system can transfer well to a touchscreen-based desktop. Customers often don’t want frequent operations that make it difficult for them to get the goods and services they’re looking for. By simplifying the purchasing process, it becomes much easier to attract sceptical individuals who might otherwise have passed a business by.
Multi-channel sellers have become especially enthralled by this application, and many of them have used it to dramatically increase the number of sales they make on a weekly basis. Say someone owned a physical store and also put all of their merchandise on a number of popular small business marketing sites. They’d need to be able to keep track of their inventory no matter where a product is sold. By using a touchscreen-based tablet in their physical store, they could have local purchases deducted from the same database they used to keep track of their online ones.
If this hypothetical business were to expand into the craft market or art fair circuit, they could potentially use a cellular handset to manage sales directly from the same inventory list. This functionality might help even the busiest dealers stay organized. When they return to their office, they would still have the option to start up the desktop version of the program and continue using the familiar keyboard shortcuts they’ve relied on. Compatibility with a touchscreen doesn’t mean the program loses its utility in other contexts.
High-tech companies that do online virtual training sessions can use the same exact technology that small businesses use for sales. Touchscreens are extremely flexible and fit into countless different situations. Since all changes are done entirely in software, it doesn’t matter what kind of use case users might be looking at. Touchscreen devices should be able to boost their businesses while simultaneously making things easier.
Disclaimer: This content is for informational purposes only and is not intended as financial advice, nor does it replace professional financial advice, investment advice, or any other type of advice. You should seek the advice of a qualified financial advisor or other professional before making any financial decisions.
Published by Mark V.