By: AK Infinite
The U.S. private tutoring market is projected to experience notable growth, with estimates suggesting an increase of $28.85 billion between 2025 and 2029. This trend appears to be driven in part by a growing emphasis on STEM education and the expanded use of AI-enhanced personalized learning technologies.
Online private tutoring, in particular, is seeing measurable gains. Valued at approximately $4.3 billion in 2024, this segment is forecast to grow at a compound annual growth rate (CAGR) of 11.1%, potentially reaching over $8 billion by 2030. The demand for subject-specific tutoring services remains substantial, representing around 57.41% of the market in 2024.
Surge in Demand and Opportunity
Online learning has been widely available for years, but its relevance was significantly amplified during the 2022 COVID-19 pandemic. According to market research, online e-learning is expected to continue its expansion by 2030.
As families seek to maintain or improve educational outcomes, this evolution is likely to drive interest in tutoring across various subjects, grade levels, and learning styles. These shifts create expanded opportunities for private firms to evolve their offerings and address increasingly diverse student needs.
Photo Courtesy: Swoon Learning
Swoon Learning and a Shift Toward Holistic Coaching
Swoon Learning, a Bay Area-based academic coaching company, is positioned to respond to these developments. With a mission centered on human connection and life skill development, the company has redefined tutoring as a comprehensive academic coaching experience. By incorporating core life skills—like time management, focus, and emotional resilience—Swoon Learning aims to address the needs of a generation preparing for a rapidly changing academic landscape.
Evolving Curriculum and Specialization
As the education sector continues to privatize, tutoring providers may need to adopt more responsive and adaptable models. This could include delivering services aligned with diverse educational philosophies, from faith-based learning to advanced STEM instruction.
Swoon Learning’s approach to customized support reflects this shift. Rather than using a uniform method, the Academic Coaches collaborate with students to develop personalized learning strategies. This tailored support structure may gain additional relevance in the absence of unified federal education standards, where learning priorities differ by region, school, or family.
Concerns Around Standardization and Accessibility
While the industry’s expansion offers new possibilities, the move away from a federally guided education system also raises important equity considerations. Some educators have voiced concern that privatization could increase disparities in access and deepen existing divides in the education system.
For providers like Swoon Learning, this represents both a challenge and an opportunity for meaningful engagement. By emphasizing personal connection and holistic development, the company differentiates itself through academic coaching and its commitment to inclusive and growth-oriented learning. However, increasing this impact across income levels may require innovative pricing models and broader community outreach.
Shifting Toward “Safe Bet” Subjects
Greater parental control over content may influence the prioritization of certain subjects. STEM (science, technology, engineering, and mathematics) may be perceived as a more secure pathway to career opportunities, while liberal arts and humanities could face reduced emphasis without structured federal support or incentives.
Swoon Learning’s educational model offers a complementary perspective. The program emphasizes both STEM performance and emotional intelligence by supporting executive functions, critical thinking, and adaptable learning across subject areas—preparing students not just for exams, but for long-term success in college and beyond.
Increased Competition from EdTech Giants
As tutoring becomes a central element in education for some families, major platforms like Google Classroom, Canvas, and Schoology may expand their influence, integrating AI-driven personalization with broader access and brand recognition.
Swoon Learning’s co-founder and CPO, Cory Borman, notes, “We’re approaching a pivotal moment in education. Teachers are often overwhelmed by administrative demands, which detracts from their primary role: teaching students.” He emphasizes that excessive bureaucracy may be hindering educators’ ability to engage directly with learners and families.
“Even with free or subsidized tools, students still benefit from human mentorship and accountability,” says co-founder and CEO Carla Bayot. “Technology has its place, but it can’t replace the value of meaningful connection. Our focus is on helping students build confidence, purpose, and personal growth—not just academic completion.”
To reinforce the human element, Swoon Learning is also developing resources designed to reduce administrative workloads, allowing educators to reallocate time toward instruction and engagement.
Cory adds, “By easing the burden of system-related tasks, we aim to re-center the educational process on student progress rather than platform logistics.”
The Road Ahead
The future of tutoring presents a mix of opportunities and challenges. Companies that can adapt their services, specialize in niche areas, and maintain a human-centered approach are more likely to stay relevant in an evolving educational landscape.
Swoon Learning’s outlook appears strategically optimistic. By anchoring its work in mentorship and executive function development, the company offers a model for a future where education is increasingly individualized, skills-focused, and emotionally enriching
Published by Joseph T.
