By: Taylor Reed
What if you could amplify your brand’s reach and retarget potential clients effectively for just $5 a day? Brothers Grant Lira and Gavin Lira, the masterminds behind The Empathy Firm, have cracked the code. They’ve distilled their wisdom into an easily actionable plan that leverages simple online media features to supercharge your business’s outreach and conversion rates.
The secret sauce? A combination of savvy retargeting on social media platforms like Facebook and Instagram, underpinned by the insights that B2B consumers typically need about eight touchpoints before committing to a purchase, as highlighted by HubSpot.
With The Empathy Firm’s strategy, you can expedite these touchpoints and stay top-of-mind with prospects, all for a minimal daily investment.
Setting the Foundation with Facebook Pixel
The first step in this strategy is to ensure that a Facebook pixel is installed on your website. This small piece of code is crucial as it tracks visitors and gathers data to help you retarget them effectively.
For those unfamiliar with the process, Grant Lira recommends watching a comprehensive tutorial on how to install Facebook pixel. Make sure the video tutorial you choose is up-to-date by filtering results to include only the current year’s content.
Crafting Your Retargeting Ads
Once the Facebook pixel is in place, it’s time to create retargeting ads for those who visit your website and engage with your Facebook and Instagram profiles.
Grant again recommends finding a detailed video tutorial that walks through the creation of retargeting ads and broader retargeting tactics.
Just remember to choose the “lead generation ad” type when setting up these ads. This option is particularly effective as it either brings up a lead form or directly messages the prospective client. The Empathy Firm strongly recommends using the lead form for optimal results.
The Creative Element
The visual aspect of your ad, or the creative, should be compelling and authoritative. Grant and Gavin Lira suggest using clips that have previously performed well on your profile. Highlight your most authoritative content, such as appearances on notable podcasts or features in respected publications like Forbes or Entrepreneur.
These elements lend credibility and captivate your audience’s attention.
Crafting the Perfect Copy
Equally important is the copy – the written part of your ad. Keep it simple yet persuasive. A suggested headline could be:
“Thinking about working with us?”
For the main text, consider something straightforward and inviting:
“If you are thinking about working with us and just need some more clarification, click the ‘Learn More’ button below. One of our team members will reach out to help answer any questions you might have.”
This approach ensures that you are engaging interested prospects in a manner that feels personal and accessible.
Potentially Maximizing ROI
The compelling aspect of this strategy is its cost-effectiveness. For just $1-$2 a day, you can continuously retarget a specific group of people who are already familiar with your brand. This targeted approach not only saves money but also potentially enhances the likelihood of converting these warm leads into loyal customers.
Final Thoughts
The Empathy Firm’s $5/day paid ads amplification strategy, spearheaded by Grant Lira and Gavin Lira, is a potential game-changer for businesses looking to leverage online media features to their advantage. By focusing on retargeting ads on Facebook and Instagram, businesses can create numerous touchpoints efficiently and cost-effectively. This strategy not only keeps the brand in the minds of potential clients but also drives them closer to making a purchase decision.
In the fast-paced world of digital marketing, staying ahead means being smart with your resources. Thanks to The Empathy Firm’s straightforward and powerful approach, businesses now have a blueprint to maximize their online presence without breaking the bank.
Published by: Holy Minoza
