Adapting Your Business for Migrants: RusRek’s Tools and Services

Adapting Your Business for Migrants RusRek's Tools and Services
Photo: Unsplash.com

If your target audience is migrants, congratulations: you are lucky! This category of people will never dry up, because migration has always been popular among people. It does not matter what era we are talking about.

Tens of thousands of years ago, people left their homeland and looked for a better life in other places. Huge groups of people at one point simply began to leave to other lands. Sometimes their number was in the thousands. Of course, in these cases there were no complex motives. Most often, people were looking for a means of living and more or less normal conditions. Such concepts as “career” and “development” were still far away.

Another matter is modern migrants. They are just looking for more modern privileges through migration. Of course, the desire to earn more money leads the list. Labor migration is an extremely popular phenomenon. Migration related to professional development can also be attributed here. A person chooses a country where they can achieve greater results in their field and, accordingly, earn more.

And, of course, one of the factors that motivate people to change their country of residence is the desire for security. Wars, political persecution – all this prevents people from living in peace, so they choose the obvious solution: to move away from their homeland.

Where do they go most often? The two main destinations are Western Europe and the United States. Western Europe is significantly inferior to the United States in this context.

Among the countries of Western Europe, Germany is in first place. According to official statistics for 2024, 16 million migrants live here. At the same time, 50 million migrants live in the United States. The statistics are impressive: every seventh resident of the United States came here to live from another country!

Of course, this trend did not appear recently. People began to migrate to the United States in the late 19th century. Gradually, the rate of migration increased because people realized that life in the United States was quite good. The First and Second World Wars especially affected the rate of migration. People literally poured into the United States in millions.

The new war, the Russian-Ukrainian one, which began in 2022, also affected the situation. The number of migrants from Ukraine to the United States increased more than 5 times.

Obviously, migrants made up a large part of the population of the United States. With this in mind, 30 years ago, a group of people created the RusRek platform. It is designed to help migrants adapt to life in a new country.

Let’s look at the tools that RusRek uses to help expats in the United States.

RusRek website 

The RusRek portal is an excellent source of information for a Russian-speaking migrant in the United States. You can stay up to date with the latest news, receiving it in just a few clicks. In addition, the RusRek website allows you to quickly and easily find the services you need: apartment renovation services, transportation services, medical services or legal services. The absence of a language barrier greatly simplifies this process.

Also, the RusRek website is an excellent platform for expat communication. People who have come from other countries can communicate on various topics, find friends, and so on.

In general, the RusRek website has a blog consisting of five main categories. Here they are: news, migration, crimes, health, economics. Here you can directly receive news from different areas and communicate on these topics.

RusRek Radio Station 

To listen to this radio station, you need to turn on the frequency 96.3 FM on the radio receiver. In fact, this is also a source of useful information. Here you can listen to culture, technology, history, tourism and much more. To distract migrants from everyday stress, radio hosts tell fascinating stories.

In addition, here you can get announcements of upcoming events that you can attend. In particular, we are talking about sporting events, concerts, festivals, exhibitions, conferences, etc.

RusRek radio station pays special attention to healthcare. Listeners can learn a lot of interesting things about new methods of treating diseases, new medical procedures, etc. In addition, radio hosts keep listeners informed about changes in the US health insurance system.

RusRek Printed Edition 

This is a newspaper that you can get right in the New York subway.

What RusRek Can Offer to American Businesses

  •  Business promotion: Not sure how to tailor your product for migrants in the USA? RusRek specialists can provide valuable support.
  • Marketing research results: Leverage available analytics to enhance your trade promotion.
  • Placing commercial ads: You have the option to do this at no cost on the RusRek website.

In short, RusRek offers a range of services that may be useful to American businesses.

 

Published by: Annie P.

(Ambassador)

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of San Francisco Post.