Unveiling Truths, Connecting Communities

Unveiling Truths, Connecting Communities

Close this search box.

Athlete’s Thread Takes on the NIL World by Launching Personalized Products for Thousands of Star Athletes

Athlete's Thread
Sourced photo

Get ready to cheer on your favorite student-athletes in style because Athlete’s Thread is shaking up the game! This company is about creating licensed merchandise and apparel for colleges and student-athletes, on a mission to make it easy for every athlete to monetize their name, image and likeness (NIL). And the best part? They’re already killing it, with over 20 colleges, 3,000 athletes, and 14,000 products live.

Thanks to a recent ruling by the NCAA, student-athletes can now capitalize on their hard work and dedication to their sport, and Athlete’s Thread is here to help them do just that. These guys understand the importance of building a personal brand and generating revenue for athletes and their schools. That’s why they’re dedicated to supporting student-athletes and helping them make the most of their NIL opportunities.

Their recent launch with the University of Connecticut (UConn) Huskies was a total slam dunk (pun intended). With 225 athletes, 1971 products, and 21 sports teams living within three days, Athlete’s Thread sets the bar high for speed and efficiency in the sports merchandise game. And the results speak for themselves – seven days after the launch, over 1,500 products were sold.

And it’s not just any athletes either – Athlete’s Thread is attracting some of the biggest stars in the game, including Bryce Young, the 2021 Heisman Trophy winner, Paige Bueckers, the Naismith Prep Player of the Year in 2020, and Azzi Fudd, the Gatorade National Player of the Year in 2019.

Athlete’s Thread’s secret to success is all thanks to its scale, speed, and catalog management. With their technology, they’re able to launch personalized products for thousands of athletes in record time, and their ability to create and organize licensed merchandise stores for each athlete and college is unparalleled

So, what’s next for these NIL game-changers? Their goal is to go live with 10,000 athletes by the end of the year and help the maximum number of athletes monetize their NIL in the fastest way possible. And if their track record is any indication, we can expect big things in 2023!


Share this article


This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of San Francisco Post.