Are you leveraging your email list to its fullest potential to showcase your accomplishments and build momentum? Grant Lira, co-founder of The Empathy Firm, and his brother Gavin Lira offer insightful strategies for effectively sharing your media features and podcast appearances with your email and SMS lists to keep your audience engaged and interested.
Leveraging Email Lists: Showcasing Your Success
Building an email list is just the beginning; knowing how to use it effectively is what sets successful companies apart. According to Grant Lira, sharing your recently published features through email can demonstrate your company’s momentum and attract potential clients. Here’s how you can do it.
Structuring Your Emails
For each media feature or podcast appearance, send a dedicated email. This keeps your audience informed and ensures your company remains top of mind. Here’s a breakdown of how to structure these emails:
Press Features
Subject Line: “NAME, look where we just got featured!”
Email Body:
Hey NAME,
We just got featured in the media, and here is a quote from our feature, “QUOTE_HERE.”
It’s great to see our efforts for our clients being recognized nationally. They did a great job highlighting how we help our clients with/by RELEVANT_DETAILS.
If you want to check out the full feature, here is the link: ARTICLE_LINK
If you want to schedule a call with our team to determine whether working with us would be a good fit for you, just do so here: SCHEDULER_LINK.
Podcast Appearances
Subject Line: “NAME, what’s the great tip we shared on this podcast?”
Email Body:
Hey NAME,
We just had a great podcast with lots of takeaways, but one tip stands out.
Seeing our efforts getting recognized by being on shows like this is awesome.
I’d say that the second best tip we gave was RELEVANT_DETAIL. But if you want to know the best podcast tip, I recommend you check it out!
If you want to check it out, here it is: EPISODE_LINK.
If you want to schedule a call with our team to determine whether working with us would be a good fit for you, just do so here: SCHEDULER_LINK.
Utilizing SMS Lists: Strategic and Impactful Messaging
While emails are great for regular updates, SMS messages should be reserved for your most significant achievements. This approach helps maintain your company’s authoritative presence and keeps your audience engaged without overwhelming them.
Structuring Your SMS Messages
Here’s how to effectively communicate your major wins through SMS:
Press Features
Message: NAME, did you hear the news? We just got featured in the media for RELEVANT_DETAIL.
Linked here is the feature: ARTICLE_LINK.
If you read it, you’ll see it highlights how we help our clients.
If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.
Podcast Appearances
Message: NAME, want to hear a great tip we shared on a podcast we just went on?
I’d say that the second best tip we gave was RELEVANT_DETAIL. But if you want to know the best tip from the podcast, then I recommend you check it out!
If you have to check it out, here it is: EPISODE_LINK.
If you listen to it, you’ll see it highlights a lot about how we help our clients.
If you’d like to book a call with our team to see if working with us would be a good fit for you, just reply with the word “NEXT” to get the next steps.
Final Thoughts
Grant Lira’s advice underscores the importance of consistent and strategic communication with your audience. By sharing your accomplishments through emails and SMS messages, you keep your audience informed and engaged, positioning your company as a credible and authoritative presence in your field.
These strategies from The Empathy Firm highlight your successes and keep you at the top of potential clients’ minds, ensuring that when they need your services, your company is the first they think of.
Published by: Martin De Juan
