Silicon Valley became the epicenter of cultural and commercial exchange as the 2024 USA Asian Culture and Food Expo made its debut on August 24–25 at the San Mateo County Event Center. This landmark event brought together an impressive array of Asian brands and U.S. market leaders, opening new doors for business collaboration and cultural understanding. The expo, organized by O.M.G. Entertainment, celebrated the dynamic growth of Asian businesses in the United States while offering attendees a taste of Asia’s rich cultural and culinary traditions.
The expo played host to hundreds of Asian businesses, ranging from household names to emerging entrepreneurs, all eager to connect with the American market. The event drew representatives from leading U.S. retail giants like Walmart, Whole Foods, and Grocery Outlets, as well as Asian-focused platforms such as Weee! This mix of attendees created fertile ground for fostering strategic partnerships, exploring distribution channels, and building networks.
Notable figures from the local government also graced the event. Leaders such as Foster City Mayor Patrick Sullivan, Burlingame Councilmember Michael Brownrigg, San Mateo Councilmember Amourence Lee, and former Mayor of Millbrae City Wayne Lee expressed their support for the expo, recognizing its role in strengthening economic and cultural ties between communities.
During the event, Peggy Hsieh, CEO of O.M.G. Entertainment, spoke candidly about the hurdles Asian businesses face when entering the competitive U.S. market. From navigating complex regulations to establishing local distribution, these challenges can often hinder growth.
Hsieh highlighted a silver lining: the increasing popularity of Asian products among American consumers. “As the Asian population in the U.S. grows and demand for Asian goods rises, more American companies are seeking opportunities to collaborate. This expo serves as a bridge to facilitate those connections,” she explained.
The expo also featured the lively Asian Food Festival, offering visitors a chance to explore diverse cuisines while networking with businesses. This fusion of food and commerce made the event both engaging and memorable, creating an ideal environment for cultural exchange.
In addition to the exhibition and food festival, industry experts hosted sessions on entering international markets, providing practical guidance and strategies to help businesses succeed. These educational elements added depth to the event, attracting both seasoned professionals and newcomers eager to learn.
The success of the inaugural 2024 USA Asian Culture and Food Expo underscored Silicon Valley’s reputation as a global innovation hub. For Asian businesses, the event offered an invaluable opportunity to tap into the U.S. market, while American retailers gained access to a wealth of new product offerings.
Organizers are already planning the next edition of the expo, aiming to expand its reach and welcome even more brands. Those interested in participating can reach out via info@omgcal.com to learn more about future opportunities.
O.M.G. Entertainment, the driving force behind the expo, has built a reputation for connecting international brands with the U.S. market. Leveraging its robust network of marketing, e-commerce, and media resources, the company provides end-to-end solutions for businesses entering new territories.
The USA Asian Culture and Food Expo reflects O.M.G.’s mission to empower overseas brands to thrive in the U.S. economy, creating new opportunities for growth in an ever-evolving global marketplace.
Published by Charlie N.
