By: Eleanor Prescott
Harold X. Clarke, founder of Luxury Big Island and Private Listings, has reshaped how luxury real estate is marketed and transacted in Hawaii. Born in Peru and educated in Europe and the United States, Clarke’s diverse background and global perspective influenced his Hawaiian market approach.
After studying psychology and leadership, including at Harvard, Clarke initially worked in asset management in Latin America. His transition to real estate in Hawaii stems from a keen interest in the intersection of human behavior and the luxury market. His company represents exclusive properties, often unavailable through conventional listings.
“Hawaii is a unique market,” Clarke notes. “It’s about more than just selling property; it’s about creating connections.”
Creating Luxury for Discerning Clients
Luxury Big Island specializes in high-end properties across Hawaii, including oceanfront estates, gated communities, and architectural gems. Clarke’s model is personalized, targeting ultra-high-net-worth individuals (UHNWI) rather than using mass marketing or online platforms.
Private Listings, a complementary platform, focuses on off-market properties for clients who prioritize confidentiality—a segment Clarke believes is underserved in traditional real estate.
The company’s emphasis on discretion extends to properties valued at $40 million or more, which are introduced only to vetted buyers, fostering trust and exclusivity.
A Private Office Model
MegaCapital Hawaii Corp, the parent company of Clarke’s ventures, uses a private office model, allowing greater agility and control to cater to its clients’ specific needs.
Clarke explains, “We chose not to affiliate with big-box brands because our clients need something more intimate and secure. It’s about depth and trust, not volume.”
Though competing with larger, tech-focused firms presents challenges, Clarke remains committed to building personal relationships and offering services beyond standard transactions.
The Numbers Behind the Strategy
Hawaii’s luxury market continues to grow, with high-end residential sales exceeding $1.5 billion in 2024. Properties above $10 million make up a significant portion, attracting international buyers and UHNWI seeking investment and lifestyle opportunities.
While larger firms dominate in volume, smaller, bespoke firms like Clarke’s are finding success. Private real estate transactions, including off-market listings, have seen a 20 percent rise in demand over the past three years.
Luxury Big Island has been involved in some of the significant residential sales in Hawaii, and its portfolio is valued at hundreds of millions of dollars.
Challenges in a Shifting Market
As interest rates rise and market conditions fluctuate, Clarke views these challenges as opportunities to adapt. His company focuses on clients interested in long-term investments rather than speculative purchases. The emphasis on privacy aligns with a broader trend; a recent Knight Frank study found that 76 percent of affluent buyers prioritize privacy in real estate decisions.
Leadership Beyond Transactions
Clarke’s leadership extends beyond business. He is a keynote speaker and published author, contributing to discussions on real estate trends. He also mentors his team to ensure that every transaction reflects the company’s values. “Real estate is ultimately about people,” he says. It’s a relationship that carries significant responsibility.”
A Future Shaped by Care
Clarke plans to expand private listings while maintaining exclusivity. His model emphasizes human connection over technology-driven transactions, resonating with clients prioritizing trust, integrity, and discretion. As Hawaii continues to attract global interest, his companies are well-positioned to stay at the forefront of a market that values substance over spectacle.
Published by Kaye A.
