PR to SKY played a key role in orchestrating Zycus’ recent Nasdaq Tower campaign in Times Square, highlighting the importance of strategic public relations partnerships in increasing corporate visibility. With a vast global media network and extensive experience across industries, PR to SKY specializes in high-impact PR campaigns, premium billboard placements, international press coverage, and digital branding solutions. Their expertise helps companies reach millions of viewers and key decision-makers worldwide, transforming a single campaign into a significant global exposure opportunity.
For Zycus, a global leader in AI-powered Source-to-Pay solutions, partnering with PR to SKY meant gaining a strategic ally capable of conveying complex technology offerings in a way that resonated with their audience. The Nasdaq Tower placement allowed Zycus to highlight its innovation and market leadership to one of the busiest commercial audiences in the world, combining physical visibility with the digital amplification strategies that PR to SKY specializes in. This combination of physical presence and digital strategy allows Zycus to reach a broader audience, further strengthening its brand recognition across various sectors.
PR to SKY’s approach focuses on precision and customized strategy. By understanding a company’s goals, audience, and industry context, the agency crafts campaigns that not only reach large audiences but also deliver meaningful engagement. For Zycus, this meant aligning its cutting-edge AI solutions with a message that emphasized operational efficiency, innovation, and global reach. Through coordinated media outreach, Times Square advertising, and digital promotion, PR to SKY helped Zycus’ campaign make an impact both locally and internationally. The campaign’s success reflects the ability of PR to SKY to adapt their strategy to meet Zycus’ unique business needs, amplifying its core message in a way that truly resonates with a diverse, global audience.
The Nasdaq Tower campaign demonstrates the value of professional PR partnerships. It is not just about displaying a message on a high-profile screen; it is about strategic positioning, audience targeting, and creating lasting brand recognition. PR to SKY’s global network allowed Zycus to gain media coverage beyond the local market, with stories and impressions reaching decision-makers, industry experts, and potential partners across multiple regions. This collaboration shows how PR agencies can help technology companies like Zycus leverage premium visibility platforms for optimal impact. Such partnerships prove to be a valuable resource in expanding market reach and reinforcing a company’s position as a market leader. By leveraging the expertise of PR agencies, companies can potentially enhance their visibility, strengthen their brand presence, and reach new audiences, which may contribute to solidifying their leadership within the industry.
Beyond this campaign, PR to SKY continues to support Zycus in maintaining a consistent global presence. From digital branding initiatives and social media amplification to press releases and high-profile event activations, the agency helps Zycus remain visible to a worldwide audience, reinforcing its reputation as a leader in procurement innovation. This ongoing collaboration highlights the importance of sustained PR efforts in maintaining long-term visibility and the momentum of successful campaigns.
About Zycus
Photo Courtesy: Zycus
Zycus is a global AI-driven Source-to-Pay platform designed to streamline procurement, manage contracts, optimize spend, and improve supplier performance. Its Merlin AI engine automates key procurement tasks, reduces errors, and provides real-time insights that assist organizations in making smarter, faster decisions. With clients across industries such as finance, retail, telecommunications, and energy, Zycus has established itself as a trusted partner for organizations seeking operational efficiency and innovation. The Nasdaq Tower campaign, facilitated by PR to SKY, marks a strategic milestone in showcasing Zycus’ global presence and technological leadership.
PR to SKY works with hundreds of companies worldwide, delivering high-impact media placement, Times Square advertising, global public relations campaigns, and large-scale digital promotion services. Its partnership with Zycus further strengthens the company’s strong international presence and highlights its commitment to bringing advanced procurement innovation to a global audience.
