You’ve shown up on Instagram. You’ve posted the reels, written the captions, and followed all the expert advice on growing your coaching brand online. Maybe you’ve even built a content calendar, shared testimonials, created value-packed carousels, and gotten a decent stream of likes, views, and story replies. But despite all the effort, the results don’t seem to match the work. The likes are there, but the leads? The clients? The consistent bookings? Still missing.
If this sounds familiar, you’re not alone, and you’re definitely not doing it all wrong. But according to Brian Mark, multi-seven-figure coach and author of $10 Million Instagram Funnel: The Blueprint for Online Coaches, you may be missing the one thing that actually turns attention into income: conversation.
In his newly launched book, Brian breaks down a radically simple yet transformative idea, Instagram content doesn’t convert by itself. Visibility isn’t the same as conversion. And if your strategy ends with someone engaging with your post, you’re stopping the funnel before it ever really begins.
This is the silent problem so many coaches face. They assume their content is the funnel. That if they just show up more, be more consistent, or go viral, the clients will follow. But in reality, content is only the first half of the equation. The second half, the part most people ignore, is what happens in the DMs. That, Brian says, is where the sale is made.
The $10 Million Instagram Funnel teaches coaches how to stop relying on hope and start building a repeatable, relationship-first system that converts engagement into booked calls and paying clients. Brian doesn’t advocate for sleazy sales tactics or spammy outreach. His approach is rooted in intention, empathy, and strategy. It’s about seeing each like, comment, or story reply not as a passive signal, but as an invitation to start a conversation.
That conversation begins with something as simple as, “Hey, thanks for engaging, what stood out to you?” It’s not a pitch. It’s not a push. It’s a question, rooted in curiosity, that opens the door to real dialogue. From there, the coach can learn about the follower’s goals, pain points, and roadblocks. With that understanding, the coach can offer relevant support, insights, or solutions, which may naturally lead to a discovery call and eventually, a sale.
The beauty of Brian’s method is that it doesn’t require a large following or complicated software. You don’t need a landing page, webinar, or email automation sequence to start. You just need the willingness to show up in the DMs, the right questions to ask, and a mindset focused on connection over conversion. And that’s what the book delivers, a full blueprint for making that process consistent, natural, and high-converting.
One of the biggest hesitations coaches have about using DMs is that they don’t want to come across as pushy. They fear sounding like every other cold message that fills people’s inboxes. But Brian addresses this directly. He teaches that selling doesn’t have to feel salesy when it’s grounded in understanding. When you’ve taken the time to learn about someone’s goals and reflect back how your offer supports them, the pitch doesn’t feel forced. It feels aligned. Often, the follower is the one asking for next steps, not the other way around.
Another key theme in the book is personalization. Too often, coaches rely on canned responses, scripts, or message templates that feel robotic and disconnected. Brian argues that personalization is what cuts through the noise. A good message doesn’t say, “I can help with that.” A great one says, “That’s actually something I help clients with all the time. We created a three-step routine that helps them stay on track even on their busiest weeks. Want me to walk you through it?”
This shift in language, in tone, in approach, it’s subtle, but it’s everything. And once you see it, you can’t unsee it. You start to notice all the missed opportunities in your inbox. You start to realize how many people have engaged with your content, showed curiosity, but never heard from you again. Brian calls this the “DM gap”, the space between attention and action that most coaches leave wide open. His book is designed to help you close it.
So if you’ve been watching from the sidelines, wondering if The $10 Million Instagram Funnel is really worth it, this is the moment to get honest with yourself. Are you getting the results you want from your current Instagram strategy? Are you seeing engagement but struggling to turn that into actual clients? Are you tired of relying on algorithm luck and instead want a strategy that puts you back in control?
This book isn’t a magic bullet, but it is a roadmap. A clear, tested, and scalable system for coaches who want more than vanity metrics. It’s for coaches who are ready to trade in the endless cycle of content creation for a daily rhythm of intentional outreach. For those who want to stop waiting for clients to come to them, and start initiating the conversations that lead to real business growth.
Brian Mark didn’t write this book to impress. He wrote it to equip. To hand over the exact process he used to build a seven-figure coaching empire without relying on flashy content or a massive team. And now it’s available to anyone who’s ready to step into a more grounded, strategic, and human approach to online coaching.
If you’re still not booking clients from Instagram, despite all your effort, it might not be your offer. It might not be your niche. It might not even be your content. It might just be that you’ve been treating engagement as the end instead of the beginning.
The good news? That’s fixable.
The $10 Million Instagram Funnel is available now. If you’re ready to close the gap between visibility and conversion, and finally start turning posts into profits, this book is your next move. Don’t just show up on Instagram. Start selling on it, the right way. Brian Mark shows you how.
You can buy your copy of The $10 Million Instagram Funnel now!
To connect with Brian Mark and learn more about his strategies for online coaching success, you can follow him on Instagram at @therealbrianmark. You can also tune into his podcast, The Change Lives Make Money Online Trainer, or check out his YouTube channel, where he shares valuable insights and tips.
