When people talk about the next generation of entrepreneurs, they often point to those working at the intersection of creativity, education, and technology. For Saeed Tarawneh, that intersection is where he feels most at home.
Tarawneh first made his mark in the marketing industry. He was the strategist behind “Lake George,” the indie film directed by Hamid Castro, which has built a loyal following on TikTok (@lakegeorgethemovie). As Marketing Manager, Tarawneh helped shape the film’s digital presence, crafting campaigns that highlighted the movie’s raw storytelling while connecting with audiences on platforms where cultural conversations are happening in real time. In an age when attention spans are fleeting and algorithms dictate what people see, Tarawneh demonstrated that he could cut through the noise, bringing an independent production into the broader cultural spotlight.
However, his ambitions extend far beyond film promotion. Tarawneh has also become closely connected with Alpha School, an unconventional educational model that challenges long-held assumptions about learning. At Alpha, students spend just two hours a day on structured academics, yet advance at roughly twice the pace of peers in conventional schools. The model emphasizes mastery, efficiency, and independence, freeing young people to pursue creative or entrepreneurial interests outside the classroom.
“Outcomes, not seat time, should measure education,” Tarawneh says. “Alpha represents what’s possible when you design learning around efficiency and curiosity.”
That philosophy—doing more with less, and rethinking outdated systems—threads through all of his projects. It’s also guiding his latest venture in the digital economy.
Tarawneh is the Co-Founder of Exla, a new platform for creators and brands looking to scale their reach more effectively. The creator economy has experienced explosive growth over the past decade, but the infrastructure to support sustainable development has lagged. Many creators struggle with scattered tools, inconsistent brand partnerships, and a constant demand for content. Exla aims to bridge that gap by providing creators and brands with a streamlined platform for collaboration, growth, and long-term impact.
For Tarawneh, Exla isn’t just another app—it’s part of a larger vision. “Whether it’s education, marketing, or creator tools, the question I always ask is: how can we build smarter systems that empower people?” he explains.
Observers note that what makes Tarawneh’s story distinctive is not just the industries he’s working in, but the connective tissue between them. A marketing campaign for a film, a school with a radically different model, and an app for creators might seem like separate pursuits. Yet taken together, they reveal a consistent worldview: that technology and strategy, when used thoughtfully, can unlock human potential.
It’s a perspective that feels particularly relevant in the current moment. Education systems across the country are grappling with how to adapt to a changing world—balancing technology with the need for critical thinking. Meanwhile, the creator economy is reshaping what it means to build a career, offering young people new ways to turn passion into a livelihood. Tarawneh sits at the overlap of these conversations, testing ideas and building ventures that reflect how younger generations think about learning, work, and influence.
As Lake George continues to attract attention, Alpha School pushes the boundaries of education, and Exla prepares to launch into the creator marketplace, Tarawneh’s trajectory suggests he is one to watch. His story is less about a single success than about a pattern: spotting inefficiencies, challenging conventions, and designing systems that allow people to do more with the time and resources they have.
In a world where industries are shifting faster than ever, that mindset isn’t just innovative—it may be precisely what the future requires.
