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A Bloomberg article published over the weekend states that the monthly price of new Netflix ad-supported plan might range from $7 to $9. In the U.S., the streaming service offers a basic single-screen subscription for $9.99 per month, while its most popular plan, which provides full H.D. streaming on two screens, costs $15.99 per month.
In line with or less than its competitors, Netflix plans to run four minutes of advertisements for every hour of programming, according to the Bloomberg story. In addition, the company may display commercials before, during, and after a program, but not after it has ended.
The streaming platform announced in April that it would begin offering an ad-supported subscription in 2019. But since then, numerous reports have stated that the business may carry out this strategy by year’s end. The most recent prediction indicates that Netflix will roll out its ad-supported tier in at least six markets during the year’s final quarter.
In its most recent earnings call, Netflix admitted that its ad-supported plan customers wouldn’t initially have access to the full range of its content; this may be because of licensing deals it has with other studios. However, according to recent sources, Netflix may soon include support for offline viewing in its strategy. The streaming service made known last month that it will collaborate with Microsoft to market the next plan’s advertisements.
Additionally, a Bloomberg article from last week claims that Netflix may choose not to show advertisements on family-friendly material even on the ad-supported plan. The corporation might initially elect not to air commercials during its original movie programming, claims the source.
In an effort to entice additional users, the streaming behemoth has experimented with more cheap plans, such as mobile-only plans provided in India, Malaysia, Nigeria, Kenya, and South Africa. The ad-supported plan might, however, be available everywhere whenever it is introduced. It’s expected that Netflix ads will earn $8.5 billion by 2027. According to a forecast by Digital T.V. Research, the global ad-supported video on demand (AVOD) industry will reach $70 billion by 2027, with the U.S. accounting for $31 billion of that sum.
In addition to Netflix, several streaming services also use ad-supported business models to expand their user populations. A comparable tier would be introduced by the end of the year, Disney+ stated in March. Earlier this month, the business disclosed that its December debut would cost $7.99 per month. During its earnings call for the second quarter of 2022, Warner Bros. Discovery also disclosed that it is looking into an ad-supported strategy for the upcoming service, which will be created as a result of the merger of HBO Max and Discovery+ and launch in 2023.
Tendo Nagenda, a senior executive, is leaving Netflix
One of Netflix’s senior film executives, Tendo Nagenda, is ready to depart as part of the company’s continuous restructuring.
The seasoned executive oversaw movies for Netflix like “The Harder They Fall,” “Da 5 Bloods,” and the upcoming “Glass Onion: A Knives Out Mystery.” She moved from Disney to Netflix in 2018. Nagenda will leave his job as vice president of the original film on September 1, according to Variety.
Before becoming a senior executive at Disney, Nagenda held Good Universe, Warner Independent Pictures, and Plan B Entertainment positions. There, he oversaw such films as “Cinderella,” “Beauty and the Beast,” “Mulan,” “Queen of Katwe,” and “A Wrinkle in Time.”
Stuber hired him in 2018 to work for Netflix, where he would aid in the company’s transition from a primarily licensed/third-party managed strategy to one that generated and produced original films while sweeping the awards season. However, Nagenda passed on an offer for a producing role with the streamer in order to pursue other opportunities.