Since their introduction on the world stage, NFTs have been bandied about as a way to build wealth or collect digital assets, but now a new project on the NFT circuit has shown that blockchain can be used to spark awareness and inspire social change. The EyeSeeYou project seeks to bring people together through meaningful narratives, leaning on the power of Web3 to make it happen.
EyeSeeYou co-founders Netta and Amit Aburman were inspired to create the NFT collection by the true story of Netta and her twin sister Hagar. Both were prolific artists in their adolescence, but they also shared an eating disorder.
After attempting to take her own life, Hagar ended up in a coma, eventually leading to her death 15 years later. Now, in an attempt to keep Hagar’s memory alive and bring attention to the issue of eating disorders, the Twins Collection has turned Netta and Hagar’s art into a collection of 8,888 NFTs. The collection combines 250 original drawings from 20 years ago, illustrating the core of the twins’ struggle with a shared eating disorder.
“After spending many years in the crypto and NFT space, swimming in FinTech industries, and handling many projects from the investor’s point of view, I’ve decided to venture toward being a creator,” says co-founder Amit Aburman. “Many projects came and went, but only the ones that touch your soul and heart — the ones that you genuinely align with — are the ones that are worth creating.”
Realizing the potential of the deeply personal project to touch lives and raise awareness, Netta and Amit created EyeSeeYou, melding blockchain technology, artistic sensibility, and mental health awareness. As a brother to the twins, Amit bore witness to much of the deep pain and loss that accompanied their story.
“This story needs to be told, and I believe we are the only ones who can tell it,” explains Amit, “I took it upon myself to expose it to the world, as the world is changing and in need of something meaningful.”
The primary mission of EyeSeeYou is awareness of body image and the danger of eating disorders. The EyeSeeYou platform also offers a community aspect, which can be essential to any recovery journey. The safe space that Amit and Netta have created within EyeSeeYou provides a place for people to commiserate, learn, and express themselves free from fear of judgment.
“Our main idea is to set an example for others. Lead the way, so to speak, and create a safe community for those who’ve encountered this disease or been in contact with those who have — family members, friends, etcetera,” says Amit, “ Before getting into this project, we did tremendous research. The numbers lead to a shocking conclusion: every 4 minutes, someone dies from an eating disorder. They require immediate help.”
The Deeper Meaning of it All
The EyeSeeYou NFT project is fraught with deeper meaning. There are 8,888 NFTs available in the “Twins” collection, because the twins were born in 1988. There are also artistic nods to mirror images, multiples, and the concept of duality.
“Everything has a pretty layered and complex meaning. It can be the two sides of every individual. The dualities that we all carry,” explains Amit. “It can also be perceived as looking in the mirror, as we all fail to do most of the time; taking a hard look at yourself and your flaws, owning them, and learning how to live with them. Once you bring those opposing sides together and make peace with them, you gain access to the third eye, thus the name — EyeSeeYou.”
Netta hopes her and her sister’s artwork will help others come forward and share their stories of loss, redemption, and recovery. “The first step in making the world respond to these afflictions differently is to make them recognize their true human cost,” says Netta.
Plans for the project involve integrating the work of other artists and allowing them to tell and mint their unique stories through NFTs on the platform.
Sharing and Inspiring
Through blockchain technology, Amit hopes to give people everywhere the ability to mint their own stories — taking their own stories and turning them into NFTs. It is the hope that people will eventually create not only written stories, but digital art and soundtracks, offering creative output that represents memories and will stand the test of time. When users share their stories on the EyeSeeYou platform, they control the narrative.
Tell to Earn
Amit sees EyeSeeYou as the start of something “bigger than us.” Users can spread awareness, build community, and showcase a new concept through a tell-to-earn platform.
Within the blockchain and Web3 community, everyone talks about play-to-earn platforms, as cryptocurrency and NFTs are commonly earned through actionable utilities like gameplay. EyeSeeYou takes this concept and turns it upside down, integrating a “tell-to-earn” concept.
“Tell-to-earn has a different approach than play-to-earn. Tell-to-earn is where we find the much-needed meaning inside NFTs and Web3 projects. In this scenario, by sharing your story, you are gaining,” explains Amit.
To Amit and Netta, going public with the story of what happened to their sister was a courageous act that could inspire others. By sharing, they want to inspire others to do the same.
Hagar’s Membership Club
Through EyeSeeYou, Amit and Netta have created Hagar’s Membership Club, giving NFT holders access to nutrition content, life coaching, psychologists, health treatments, and more. In addition, 33% of the profits from NFT sales will go to hand-picked eating disorder treatment centers worldwide. Each time an NFT changes owners, the same percentage is donated. The community that is built around EyeSeeYou will have a say in all processes and be given voting power to decide which people need their help the most, which institutions to fund, and more.
The EyeSeeYou platform seeks to help not only patients and sufferers of eating disorders, but also their friends and family. “It’s hard building a community, so by minting their stories, everyone will feel included and heard, and some might even learn that you can live with a mental illness,” says Amit. “Netta is an example — a mother, a psychologist. A cautionary tale with two different endings, created to set an example.”
EyeSeeYou has a future full of big plans, including art exhibitions, online and offline events, workshops, and counseling included. The most significant plan is the plan to celebrate hope.
Rising from the ashes of tragedy, EyeSeeYou stands as a testament to our basic instincts. No matter how advanced technology may become, what remains central to connection is telling stories and helping others.