Unveiling Truths, Connecting Communities

Unveiling Truths, Connecting Communities

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The Hospitality Industry: A Thriving Sector Facing Dynamic Challenges

The hospitality industry, a vibrant and ever-evolving sector, stands as a cornerstone in our lives, providing comfort, enjoyment, and opportunities for exploration. Yet, with the constant flux in consumer demands, the industry faces dynamic challenges that demand innovative solutions to stay ahead. One such solution is emerging – Kotao Manager, a comprehensive platform designed to redefine how the hospitality sector operates, is a game-changer founded by Fynn Blömer and Nico Miebach.

The inspiration behind Kotao’s inception becomes clear. Fynn, with a background in gastronomy, and Nico, a software engineer, combined their unique experiences to create a platform born out of a need they observed during their travels in Thailand. The result? A comprehensive solution that redefines hospitality management.

“Fynn and I saw the opportunity to revolutionize the industry with our unique blend of experiences,” says Nico, highlighting their diverse backgrounds. Kotao offers an All-in-One Management System, seamlessly integrating various functionalities. Fynn adds, “Our cloud-based, user-friendly approach tackles common issues faced by the industry.” Gone are the days of juggling multiple systems – Kotao streamlines processes, enhancing efficiency with a single, intuitive platform.

Transparency in pricing stands as a cornerstone of Kotao’s ethos, distinguishing it markedly from its competitors. Nico underlines this principle, asserting, “In contrast to others, we place a premium on clear and open pricing, presenting a single, transparent model that doesn’t sacrifice essential functionalities.” Such steadfast dedication guarantees that businesses are fully informed about the costs involved, cultivating a sense of trust and reliability by eliminating hidden expenses.

This commitment to transparent pricing extends beyond mere rhetoric, serving as a guiding principle in every aspect of Kotao’s operations. By providing a straightforward pricing structure devoid of hidden fees or convoluted tiers, Kotao empowers businesses to make informed decisions confidently. This transparency fosters a relationship built on trust and integrity, ensuring that customers have a clear understanding of the value they receive without any surprises along the way.

Moreover, Kotao’s unwavering commitment to transparent pricing reflects its broader philosophy of putting the needs of its customers first. By prioritizing honesty and clarity in pricing, Kotao demonstrates its dedication to fostering long-term partnerships based on mutual respect and transparency. This approach not only sets a new standard within the industry but also reaffirms Kotao’s position as a trusted partner in the journey towards success for businesses across the hospitality sector.

The Hospitality Industry: A Thriving Sector Facing Dynamic Challenges

Photo Courtesy: Kotao

Peering into the future, Nico shares their long-term vision, “We envision refining Kotao-Manager globally and introducing the Kotao booking engine—a platform for diverse bookings and travel experiences.” This expansion showcases their commitment to providing tailored solutions beyond gastronomy, creating a comprehensive platform for all types of bookings and travel experiences.

Kotao goes beyond just management; it integrates Business Intelligence, empowering businesses with real-time insights. Nico explains, “Our reports, analytics, and forecasting enable businesses to make data-driven decisions, fostering efficiency and growth.” This feature ensures businesses stay ahead of the curve, making informed decisions based on valuable data.

Adding another layer of innovation, Kotao’s integrated Accounting features provide transparency and strategic financial management. Fynn highlights, “Unique in the industry, our Accounting Dashboard, Bank Sync, and flexible data export options empower businesses with financial insights.” Efficient financial management becomes a reality, allowing businesses to track expenses and make informed decisions.

In essence, the hospitality industry stands on the brink of transformation, adapting to changing consumer preferences and technological shifts. By embracing innovations like Kotao, businesses can not only stay ahead but redefine their success. Fynn Blömer and Nico Miebach, the founders of Kotao, have crafted a platform that addresses industry challenges through their innovative and transparent approach, focusing on both gastronomy and hospitality. With their All-in-One Management System, Kotao promises to revolutionize operations, empower businesses with real-time insights, and provide tailored solutions for businesses of all sizes.

As the hospitality industry journeys into the future, Kotao stands as a beacon of innovation, ready to reshape the landscape. The vision and mission of Fynn and Nico are not merely words but a testament to the transformative power of technology in the industry. With Kotao at the helm, success in hospitality knows no bounds, making every moment of this interaction a revelation of the greatness that Kotao brings to the table.

 

Published By: Aize Perez

Emerging Trends in PHP Development

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PHP (Hypertext Preprocessor), a widely-used open-source scripting language, has been a cornerstone of web development for decades. With a vibrant developer community and continuous evolution, PHP remains relevant in an ever-changing tech landscape. In this article, we’ll explore the emerging trends in PHP development that are shaping the future of web applications.

1. Serverless PHP: One of the most exciting developments in PHP is its integration with serverless computing. Serverless PHP allows developers to build applications without worrying about server management. Services like AWS Lambda, Azure Functions, and Google Cloud Functions support PHP, enabling developers to run PHP scripts in response to events without provisioning or managing servers. This trend simplifies deployment and scalability.

2. PHP in AI-Powered Applications: PHP is finding new applications in artificial intelligence (AI) and machine learning (ML). Libraries like PHP-ML provide tools for building AI models and performing tasks such as sentiment analysis and image recognition. PHP is becoming a bridge between traditional web applications and AI-driven features.

3. PHP for Blockchain: As blockchain technology gains traction, PHP is being used to create smart contracts and interact with blockchain networks. Developers are using PHP to build decentralized applications (DApps) that leverage the security and transparency of blockchain.

4. PHP Microservices: Microservices architecture is reshaping how applications are developed and deployed. PHP is adapting to this trend, allowing developers to create modular, independently deployable components. Microservices built with PHP enable better scalability and maintenance.

5. Headless CMS with PHP: Content management systems (CMS) like WordPress are going headless, separating the content management backend from the frontend. PHP is at the forefront of this transition, powering the backend while various frontend technologies can be used to create custom user interfaces.

6. PHP and Real-Time Web: Real-time web applications are becoming more common, and PHP is evolving to meet this demand. Libraries and frameworks like Ratchet and ReactPHP enable developers to build real-time features such as chat applications, live notifications, and collaborative tools.

7. PHP in IoT: The Internet of Things (IoT) is another area where PHP is making inroads. PHP can be used to build applications that interact with IoT devices, collect data, and provide insights. Its versatility makes it a valuable tool in the IoT ecosystem.

8. GraphQL with PHP: GraphQL, a query language for APIs, is gaining popularity for its flexibility in requesting and delivering data. PHP developers are adopting GraphQL to create efficient APIs that allow clients to request only the data they need, reducing over-fetching.

9. Cross-Platform Development: PHP is no longer confined to web development. Tools like PHP-GTK and PHP-Qt enable developers to build cross-platform desktop applications. This expansion into desktop development broadens PHP’s scope.

10. PHP 8 and Beyond: PHP 8 introduced numerous features and improvements, including Just-In-Time compilation (JIT), union types, and more consistent error handling. As PHP continues to evolve, future versions will bring even more enhancements and optimizations.

PHP is far from stagnant. It adapts to the latest technological advancements, making it a versatile language for web and beyond. As developers continue to explore innovative use cases, PHP remains a valuable asset in the world of software development. Whether you’re a seasoned PHP developer or just starting, staying informed about these emerging trends can help you harness the full potential of this dynamic language.

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Brazil’s Tech: Five Startups on the Verge of Unicorn Status

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The global startup ecosystem is in a constant state of flux, with new players emerging from different corners of the world, each bringing forth unique innovations. Among these nations, Brazil stands out not merely for its size but for its burgeoning tech scene that is swiftly positioning the country as a formidable player in the startup arena. In a recent feature, the reputable American publication, New York Weekly, turned its focus to Brazil, underlining its potential by spotlighting five startups that are on the threshold of achieving the coveted ‘unicorn’ status.

For the uninitiated, the term “unicorn” in the startup lexicon denotes companies that achieve a staggering valuation of $1 billion or more. These companies are rare, much like the mythical creature they’re named after, and represent the pinnacle of success in the startup world.

Brazil, with its fusion of creativity, technological prowess, and enterprising spirit, is nurturing an ecosystem where startups can thrive and command global attention. The international focus on these startups, as reflected in the New York Weekly feature, is indicative of Brazil’s emergent role as a global tech powerhouse.

1. Alice: At the forefront of the health tech revolution is Alice. Health, being a universal necessity, has seen a slew of innovations, and Alice is leading the charge in Brazil. With a recent injection of $127 million from a significant investment round, the startup’s potential has never been clearer. Over 6,000 users rely on Alice, and the company’s foray into corporate health plans signifies a strategic expansion. The healthcare industry, with its perennial demand, offers a fertile ground for startups like Alice to innovate, disrupt, and ultimately, succeed. Their user-centric approach, combined with robust technological backing, makes them a strong contender for the unicorn title.

2. Cora: The fintech sector has been witnessing a paradigm shift globally, and Brazil is no exception. Cora, though a relative newcomer founded in October 2020, exemplifies this shift. The company’s staggering growth, boasting over 130,000 clients in such a short span, is a testament to its innovative solutions tailored for businesses. By offering corporate accounts and credit card services, Cora taps into a niche yet expansive market of SMEs and entrepreneurs. Fintech, given its intersection of finance and technology, remains a hotspot for innovation, and Cora is primed to leverage this for monumental growth.

3. Descomplica: Education is the cornerstone of progress, and Descomplica aims to redefine how Brazil perceives digital learning. With a user base spanning 5 million every month, its impact is undeniable. The pandemic only underscored the need for robust online education platforms, and Descomplica, with its vast repository of resources and courses, stood out. Their postgraduate segment, catering to 30,000 students, and significant recent investments, earmark their trajectory towards not just national, but potentially, global dominance in the edtech sector.

4. 4blue: Every business, irrespective of its size, grapples with financial challenges. 4blue’s inception in 2009 stemmed from this universal challenge, aiming to provide financial consultancy for SMEs. From humble beginnings, with less than R$50 earmarked for business cards, to its present-day global outreach, 4blue’s journey is nothing short of inspirational. The company’s expansive portfolio, which has impacted over 4,000 individuals through consultancy and reached millions through its courses and free content, is reflective of its deep-rooted commitment to financial empowerment. In a world where financial literacy is paramount, 4blue’s potential for growth is astronomical.

5. Kovi: The automobile industry is ripe for disruption, and Kovi is leading this charge in Brazil. By focusing on car rentals, Kovi addresses a fundamental urban need: mobility. Their recent announcement of securing $100 million in investments has set the industry abuzz. With a fleet spanning 12,000 vehicles and a user base that encompasses both Brazil and Mexico, Kovi’s vision of redefining urban mobility is well on its way to fruition.

 Brazil’s startup ecosystem, with its eclectic mix of industries and innovations, is poised for global recognition. The acknowledgment from a reputed publication like New York Weekly is merely the tip of the iceberg. These startups, with their commitment to innovation, disruption, and growth, symbolize the future of Brazil’s tech industry. The world, undoubtedly, has its gaze fixed on Brazil, anticipating the next wave of innovations and disruptions. The journey of these startups, from their inception to their imminent unicorn status, will serve as a playbook for countless others, both within Brazil and beyond.

The Future is Here: How AI Will Transform Investment and Asset Allocation

By Hariom Tatsat, VP at an Investment Bank in New York and Author of “Machine Learning & Data Science Blueprints for Finance”

Artificial Intelligence (AI) has been touted as the next big thing in asset management, promising a new era of efficiency and insights. With a unique blend of Natural Language Processing (NLP) and machine learning technologies, the financial sector is on the cusp of a transformative change.

AI Minimizes Human Error in Research

Let’s face it: human error is inevitable when financial analysts have to comb through vast amounts of unstructured data from news outlets, social media, and regulatory filings. The sheer volume and speed at which new information is generated make it nearly impossible to maintain accuracy manually.

NLP: The Game Changer in Asset Management

NLP (Natural Language Processing), a subset of AI, has been revolutionary in this context. By automating the analysis of text data, NLP minimizes human errors and enables analysts to concentrate on strategic decision-making. When coupled with Automated Machine Learning (AutoML), the process becomes not only faster but also significantly more accurate.

Big Data and Business Analytics

Big Data has been a buzzword for a while, but what does it mean in the context of asset management? It involves sifting through enormous volumes of structured and unstructured data to glean actionable insights. The power of NLP comes into play here. It can efficiently categorize and analyze unstructured data, converting it into a format that’s understandable and actionable for financial analysts.

The New Paradigms in Investment Research

AI and machine learning technologies have the power to provide a more holistic view of investment opportunities by analyzing a multitude of factors that are often overlooked. For instance, AI can perform sentiment and relevance analyses on a company’s reputation, consumer sentiment, and even undisclosed factors like employee diversity, which can significantly impact stock prices.

Portfolio Construction Reimagined

The traditional ways of portfolio construction are becoming increasingly obsolete. With the advanced analytics provided by AI, data scientists can build predictive models based on historical events such as market crashes, trade wars, or natural disasters. This allows asset managers to anticipate market changes and adjust strategies accordingly.

Expert Opinion: The Balancing Act

As exciting as these developments are, they come with their own set of challenges, including ethical and regulatory considerations. The industry is grappling with questions about data privacy, the ethical use of AI, and the need for appropriate regulations.

The Way Forward

It’s clear that AI and NLP are not just buzzwords but essential technologies that will shape the future of asset management. By leveraging these tools, asset managers can minimize risks, maximize returns, and redefine the future of investment.

For those interested in diving deeper into the intricate relationship between finance and machine learning, Hariom Tatsat’s book is a must-read. It serves as a comprehensive guide that covers everything from basic algorithms to advanced predictive models in finance. The book provides real-world examples and outlines best practices for implementing machine learning solutions in financial institutions.

To learn more about Hariom Tatsat, click here

Navigating the Ad Tech Revolution: Insights from Truvid’s Head of Media, Aviv Seri

In today’s digital age, where every click, scroll, and tap leaves behind a data trail, the advertising landscape has undergone a major transformation. At the heart of this revolution lies the intricate and dynamic world of ad tech – an industry that has redefined how businesses connect with their target audiences. As we stand at the crossroads of creativity, technology, and consumer behavior, understanding the nuances of the ad tech industry has never been more crucial.

The ad tech industry has become fundamental in digital marketing strategies. It encompasses a vast ecosystem of platforms, software, and tools designed to optimize and streamline the entire advertising process, from ad creation and placement to performance tracking and analysis.  From the early days of static banner ads to today’s hyper-targeted video-based programmatic campaigns, ad tech has continuously pushed the boundaries of what’s possible.

We had a chance to interview Truvid’s leadership team, a leading Video Adtech platform, that enables publishers and content creators to effectively work together to deliver superior video experiences. 

In today’s interview, we talked to Aviv Seri, Head of Media at Truvid.

Can you describe what Truvid’s main mission is?

Truvid’s video platform enables publishers to consume, deliver, and monetize quality video experiences.

Truvid’s technology solution delivers “unmatched video experiences.” Could you elaborate on the ways you and your team ensure Publishers are shaping these exceptional experiences for end-users?

It’s all about relevant content, the user’s eyes are already automatically drawn to video on a site, and we specialize in video – the hard part is to maintain their attention.

The key to delivering the best possible video experiences is relevant content for the user so that they are genuinely interested in the video content presented and as a result remain longer on the site.

Could you share an example of a challenging situation your team has faced while driving the growth of Truvid and how you overcame it?

 As publishers know, the digital landscape is constantly evolving, and this includes regulations around user data privacy. We faced a significant challenge when new privacy regulations were introduced that impacted how we could collect, use, and share user data to optimize video experiences and monetization.

To overcome this challenge, we collaborated with publishers to understand their concerns and to develop tailored solutions that met their needs while respecting privacy regulations.

 By enhancing our data privacy practices and deepening our collaboration with publishers, we achieved compliance and also strengthened the trust between Truvid and our valued partners.

Another challenge is the shift in preferred content consumption. Our platform was designed to offer quality video experiences, but we noticed a growing trend towards shorter-form content and mobile consumption.

To address this, we undertook a content partnership strategy revamp. We strategically chose our content creation partners to develop shorter, engaging video formats that were tailored for mobile consumption and suited short form video formats.

In the rapidly evolving tech landscape, how do you balance staying ahead of the curve with maintaining a consistently good user experience? 

The synergy between publishers, content creators, and Truvid is at the core of delivering exceptional video experiences. Publishers bring a deep understanding of their audience’s preferences and content needs. 

Truvid acts as the vital bridge that connects these publishers to content creators. Our platform empowers publishers to seamlessly consume, manage, and distribute high-quality video content and choose from our wide variety of content options.

Looking ahead, what trends do you foresee shaping the video short-for landscape, and how do you think Truvid will adapt to this evolving landscape?

Personalization is a significant trend that’s expected to shape the future of video content consumption. With the high volume of content available, viewers are seeking tailored recommendations that align with their interests and preferences. Perhaps, Truvid will adapt using AI to customize content and video experiences to specific audiences. 

Adtech is a volatile space. Can you discuss a time when your team needed to pivot or innovate to address changing user needs or industry demands?

A notable challenge we encountered was ad fatigue – viewers becoming overwhelmed or frustrated by excessive advertising. With this in mind, we shifted Truvid’s emphasis onto content partnerships that would enhance a user’s experience. Recognizing the crucial role that content plays in shaping viewer engagement, we have strategically forged alliances with both publishers and content creators to curate a dynamic and diverse video ecosystem.

By fostering strong relationships with publishers, we gain insights into their audience’s preferences, content gaps, and emerging trends. This, in turn, informs our engagement with content creators, enabling them to craft videos that are aligned with the desires of the viewers.

Excelling in Data Analytics: Meet Srinath Kota, the Project Manager Who Makes Data Work

In today’s data-driven world, the role of a Data Analytics Project Manager is more crucial than ever before. With the exponential growth of data and the increasing demand for insights, these professionals play a pivotal role in translating raw data into actionable strategies. Among these talented individuals, one name stands out—Srinath, who excels in the dynamic field of data analytics.

The Journey Begins:

Srinath embarked on their career journey with a passion for data and a fascination with extracting meaningful insights from data. Armed with a degree in electrical and computer science and a knack for problem-solving, they quickly found their niche in the world of data analytics. Their career began as a programmer, where they honed their skills in data manipulation, statistical analysis, and data visualization.

The Rise to Project Management:

As Srinath progressed in his career, he realized his true calling lay in orchestrating data analytics projects. His ability to communicate complex data concepts to non-technical stakeholders and their knack for keeping projects on track made him a natural fit for the role of a Data Analytics Project manager.

In his role as a Data Analytics Project Manager, Srinath has successfully led numerous projects, ranging from business intelligence dashboards, predictive analytics models and speech analytics. His skill in communicating between technical teams and business stakeholders has been crucial in delivering projects that bring real business benefits.

Key Responsibilities and Achievements:

As a Data Analytics Project Manager, Srinath is responsible for various critical tasks:

  • Project Planning and Strategy: Srinath excels at developing project plans, setting realistic timelines, and defining clear project objectives. He understands that a well-thought-out strategy is the foundation of a successful analytics project.
  • Team Coordination: Managing cross-functional teams between various time zones of data analysts, data scientists, and software developers, Srinath ensures that everyone is aligned and working cohesively toward project goals.
  • Stakeholder Engagement: One of Srinath’s standout qualities is their ability to communicate complex data findings to non-technical stakeholders. He facilitates a deep understanding of the insights generated, empowering decision-makers to make informed choices.
  • Risk Management: He has an innate talent for identifying potential roadblocks and devising contingency plans to keep projects on track. His foresight ensures that projects are delivered on time and within budget.
  • Continuous Improvement: Srinath is committed to staying at the forefront of data analytics trends. He regularly invests in professional development to bring the latest tools and techniques to his team, ensuring that his projects remain cutting-edge.

Impacting the Bottom Line:

Srinath’s exceptional skills and dedication to their role have not gone unnoticed. Their ability to translate data into actionable insights has led to significant improvements in the organizations they’ve worked with, including Space/Aerospace/Healthcare and many more. Whether it’s optimizing marketing strategies, predicting customer behavior, or streamlining operations, Srinath has consistently contributed to boosting the bottom line.

A Role Model for Aspiring Data Analytics Professionals:

Beyond their technical prowess, Srinath serves as an inspiration to those looking to carve a path in the world of data analytics. He demonstrated that a strong foundation in data science, coupled with effective project management skills, can lead to a rewarding and impactful career.

His journey from a programmer to a Data Analytics Project Manager exemplifies the possibilities that exist within this dynamic field. Srinath’s success story underscores the importance of continuous learning, adaptability, and a passion for transforming data into meaningful insights.

Conclusion:

In the realm of data analytics, leaders like Srinath are the unsung heroes who ensure that data doesn’t remain just numbers but becomes a driving force for informed decision-making. Their remarkable ability to manage projects, communicate effectively, and deliver tangible results make them invaluable assets to any organization lucky enough to have them.

Srinath is not just a Data Analytics Project Manager; he is a visionary who transforms data into action, and their story is a testament to the limitless potential of this field. As data continues to shape our world, individuals like Srinath will undoubtedly play an increasingly pivotal role in shaping our future. “Data Speaks for Itself”

The Evolution of Tech From San Francisco’s Silicon Valley to the Digital Free Trade Zone of Malaysia

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The proliferation of mobile technology has seen the tech revolution explode in recent years as businesses move to cater to the online market. With around 5 billion mobile internet users around the globe, the race for the best software and latest developments means that the tech industry is always moving forward.

Recent improvements in AI have revolutionized content generation, process automation, and customer service and projected growth in digital markets ensures things won’t slow down for the foreseeable future.

San Francisco has been at the forefront of technological development in the U.S. since the fifties and is recognized for being one of the most significant tech hubs in the world.

In recent years, Malaysia has also grown to be a force to be reckoned with and is projected to create in excess of 500,000 jobs in the digital sector by 2025.

How Malaysia and San Francisco Became Tech Hubs

San Francisco’s Silicon Valley began in 1951 with the Stanford Industrial Park. The area featured manufacturing facilities, offices, and research labs and was a collaborative project between Frederick Terman and Stanford University.

Four years later, in 1955, William Shockley set up a laboratory here and the area became a centre for innovation. The late ’50s and early ’60s saw the space race hot up and investment in new technology skyrocketed. Military development also moved into the area which began to grow.

The 1970s and ’80s were a time when IT giants like Microsoft, Atari, and Apple were created in the area and this success continued into the ’90s and 2000s as the area became the place to be for aspiring tech moguls.

The development of groundbreaking innovations such as the microprocessor, microcomputer, and silicon-based integrated circuit can all be attributed to Silicon Valley companies.

The success stories of brands like Meta and Apple make it attractive to rich investors who want to back the next big thing in mobile technology.

While Silicon Valley grew naturally and attracted the biggest names in tech over time, Malaysia’s success was planned. The Malaysian government launched the Multimedia Super Corridor (MSC) in the late ’90s and has invested around $100 billion to create an Asian digital hub.

Malaysia has also implemented Digital Free Trade Zones where businesses can operate with minimal taxation and customs charges. This is especially attractive to digital businesses that can operate anywhere while providing high-quality services to customers and partners in other countries.

Malaysia is one of the member nations of the Association of Southeast Asian Nations (ASEAN) which creates a union between 10 countries in the region. With over 600 million people in the ASEAN, the digital hub in Malaysia offers a great option for tech startups and companies within the member states.

The main purpose of the MSC was to facilitate the digital economic market in Malaysia. The creation of a zone tailored towards IT-related industries and partnerships between MIDA (Malaysian Investment Development Authority) and MDEC (Malaysia Digital Economy Corporation) see the country on course for over a quarter of Malaysia’s GDP being attributed to the digital economy.

Malaysia permits companies that provide a range of services, including:

  • Blockchain
  • AI
  • Fintech
  • User Experience
  • User Interface
  • Robotics
  • 3D Printing
  • Cloud and Data Centre
  • Big Data Analytics

The emergence of this market and its potential to offer a purpose-built, financially viable alternative to the more expensive options in the U.S. could see a shift in tech development in the next few years.

Tech Trends and Activities in Malaysia and San Francisco

The difference in tech trends and how technology is used is often dictated by what is needed most. Following the COVID-19 pandemic, online trends and user behaviours changed and this has seen online activity increase.

Sectors like the gambling industry have seen significant growth due to in-person betting operators having to close their doors. Both the US and Asia saw an increase in user traffic and the latest technology is essential for online operators to attract new customers.

New technology, including AI to monitor player behavior patterns, is used by online casinos to improve customer service and tailor the player’s experience. While there are strict rules on gambling for the Muslim population of Malaysia, visitors and non-Muslims can make the most of new online casino technology (source: https://www.basketballinsidersmalaysia1.com/online-gambling-sites/). Online betting in the U.S. is determined by legislation set out by individual states. As more states permit online gambling, the industry grows and so does the market for new technology and software.

Cloud storage and AI are also set to grow and provide a variety of applications that benefit online companies. The decentralization of AI is likely to disrupt a range of different sectors with chief technology officers integrating APIs from AI services.

Automated security procedures are being implemented across the board in order to increase cloud security for providers and users. This includes rejecting code with potential weaknesses and providing recommendations on how to improve it. Security breaches can be reduced by as much as 70 to 80% by automating security, with the majority of issues stemming from system and code misconfigurations.

Whether future tech developments come from San Francisco or Malaysia is anyone’s guess, but with many companies streamlining processes and looking at the most cost-effective ways to operate, the high cost of living and tax rate of Silicon Valley could put off prospective tech companies.

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AdTech Leader Truvid Launches New Content Offering, ‘24 Data’

Content innovation and creativity are prerequisites to thriving in the adtech space. Backed by forward-thinking minds to transform these ideas into reality, the leading adtech players continuously adapt to market and consumer trends to stay ahead of the curve in a continuously evolving tech and business ecosystem.

Truvid, a video advertising technology solution that delivers a unique, technological-driven platform through state-of-the-art video experiences, announces the launch of 24 Data, offering live, data-driven insights in real-time in various languages. Known for its progressive approach to pushing barriers, Truvid’s newest content offering is designed to supercharge every user’s video experience and provide an unmatched level of content engagement and data.

The team behind Truvid understands the pivotal role of video content in digital marketing. Through relentless innovation and creativity, their goal is to provide out-of-the-box content offerings that will optimize engagement and improve overall user experience. This served as the catalyst for 24 Data.

24 Data’s live real-time data is fully compatible with the Truvid Player, displaying up-to-date data to users while they watch videos and creating a more dynamic and interactive experience. With this integration, 24 Data helps optimize user engagement on websites. Users are more likely to stay longer, return frequently, and have a positive experience when they have access to dynamic and relevant content. 

Moreover, 24 Data has an in-house team capable of producing template videos. This means they can create pre-designed video formats that can be customized and used by each publisher to display various data, or other information in a visually compatible format with the website it is integrated with.

24 Data provides a comprehensive set of verticals aimed at enhancing user experiences on websites, including:

Weather Data: 24 Data offers completed weather data, providing accurate and up-to-date information on current weather conditions and forecasts.

Daily Horoscope Data: 24 Data is in the process of executing Daily Horoscope Data. This can be valuable content for websites targeting astrology enthusiasts or users seeking personal insights.

Live Sports Score Updates: With this feature, 24 Data provides real-time updates on sports scores, delivered to users as the events happen. This keeps sports enthusiasts engaged and informed about ongoing matches of their favorite sports teams.

CEO of Truvid, Roee Lichtenfeld said, “Truvid’s latest content offering redefines video engagement. By seamlessly integrating real-time data with the Truvid Player, users now enjoy a dynamic and interactive viewing experience. “ He explained “We recognize the instrumental role content plays for both Publishers and Content Creators in enhancing user experiences, and therefore will continue to innovate our content offerings.”

About Truvid
Truvid is a unique technological-driven platform that empowers Publishers and end-users by delivering unmatched video experiences. They’ve developed a distinctive business that enables Publishers, Content Owners, and Advertisers to instantly connect to a live video ecosystem while communicating between themselves to empower audiences around the globe.

Note on the Ad Tech Industry
The ad tech industry as a whole thrives on a dynamic combination of technological innovation and strategic creativity. In an era of digital transformation, where consumer behavior and market trends evolve rapidly, staying at the forefront of the adtech landscape demands continuous adaptation and forward-thinking strategies. Ad tech companies across the spectrum recognize the importance of harnessing cutting-edge technologies and novel approaches to create engaging and personalized experiences for users.

Profoam Corporation: Empowering Your Journey in the Spray Foam Insulation Business

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In the burgeoning building and energy efficiency world, Profoam Corporation, led by industry veteran Ted Medford, has become synonymous with quality, innovation, and support in the spray foam insulation business. This comprehensive look into Profoam’s approach, products, and the frequently asked questions of the industry provides insights into why they are the preferred partner for new and established contractors. Let’s dive into the world of spray foam insulation and uncover the value Profoam brings to every venture.

“Spray Polyurethane Foam, or SPF, isn’t just insulation; it’s a revolutionary approach to building science,” explains Medford, President of Profoam Corporation. Known for its superior insulating properties, SPF is celebrated for enhancing home health, comfort and dramatic energy efficiency improvements. As homeowners and builders increasingly seek sustainable and cost-effective solutions, SPF stands out for its ability to significantly reduce energy costs and improve interior comfort across seasons.

One of the most compelling aspects of the spray foam business is its profitability. “When executed with precision and expertise, spray foam applications can yield impressive profits,” says Medford. For example, a $10,000 job could leave a gross profit of $5,000 with proper pricing and efficient installation. This level of profitability is not just anecdotal; it’s a consistent feature of well-run spray foam businesses, underscoring the importance of quality equipment and training.

Starting a spray foam business begins with understanding the initial investment. “On average, the cost for a new spray foam rig and all related equipment ranges between $45,000-$65,000,” Medford details. This investment includes a custom trailer or box truck fitted with all necessary components to install any polyurethane foam product, representing a significant but worthwhile investment for businesses aiming for long-term growth and profitability.

Profoam Corporation: Empowering Your Journey in the Spray Foam Insulation Business

Photo Credited to: Profoam Corporation

Choosing the right equipment is crucial for efficiency and effectiveness in the spray foam business. Profoam takes pride in its consultative approach, helping clients determine the best equipment for their market targets. Whether the need is for high or low-pressure equipment, mobile rigs, or standalone systems, Profoam’s expertise ensures businesses are equipped for optimal performance. “Understanding what each client’s unique needs are allows us to provide targeted solutions that drive their success,” says Medford.

While used spray foam equipment might appear as an attractive cost-saving option, it’s essential to proceed cautiously. “Knowing the history and maintenance of used equipment is crucial,” advises Medford. Often, equipment that has been sitting unused may require substantial repairs, particularly on the A side of the system. Profoam’s commitment to its clients’ success includes offering inspections and testing services to ensure any used equipment purchase is a sound investment.

For many, the question of how quickly they can recuperate their initial investment is paramount. “Most of our customers see a return on their investment within the first year,” Medford states, reflecting the high profitability of well-executed spray foam projects. Large projects can even surpass the total initial investment in profits, illustrating the lucrative nature of the business.

Understanding the financial challenges of starting or expanding a business, Profoam offers financing through third-party companies experienced in funding spray foam equipment. These arrangements are typically lease-purchase agreements with flexible terms, allowing businesses to manage their finances effectively while growing their operations.

Entering the spray foam insulation industry requires more than financial investment and equipment—it demands expert knowledge and skills. “Profoam offers one week of free initial field training with the purchase of a new spray foam rig,” Medford emphasizes. This commitment to training ensures that contractors are comfortable with the equipment and proficient in its application, a critical factor in maintaining quality and efficiency. Additionally, Profoam supports contractors through the certification process offered by the Spray Polyurethane Foam Alliance (SPFA), covering all aspects of application, safety, and business operations.

The longevity of spray foam equipment is a testament to the technology’s durability, but maintenance is vital. “Customers are often surprised by how little maintenance spray foam equipment requires,” says Medford. Routine upkeep is usually confined to the spray gun, where the two materials meet and react. Proper training in gun maintenance minimizes potential issues, ensuring continuous, efficient operation. Regular servicing of generators and compressors, primarily air filter and oil changes, further confirms the equipment remains in top condition.

In an industry with high demand, effectively reaching potential clients is crucial. Profoam doesn’t leave its contractors to navigate the complex marketing world alone. “We actively partner with our customers to teach them how to effectively market and sell spray foam, providing tools like brochures and product samples,” Medford notes. Profoam also assists in establishing a robust online presence through pre-built, mobile-friendly website templates and free listings on prominent industry websites, ensuring contractors can attract and convert job opportunities efficiently.

Determining the right price for spray foam jobs is a nuanced process that varies with the type of application, material, and job complexity. Profoam’s regional sales managers are instrumental in guiding contractors through the bidding process, ensuring competitive yet profitable prices. “Our expertise helps contractors understand the market rates and tailor their pricing strategies accordingly,” explains Medford. This guidance is crucial in maintaining a healthy balance between competitive pricing and sustainable profitability.

For many entering the spray foam business, understanding the timeframe for recouping initial investment is vital. “With the profitability of spray foam projects, many of our clients see a return within their first year,” Medford assures. The high demand for energy-efficient solutions, coupled with adequate training and support from Profoam, ensures that contractors can quickly become profitable, often with just a few substantial projects.

Profoam’s relationship with its clients continues after the sale or the initial training period. The company is committed to providing ongoing support, additional training, and updated information on industry best practices and technological advancements. “Our aim is to be a continuous resource for our clients, helping them to grow and adapt in this dynamic industry,” Medford says. This long-term partnership approach is a testament to Profoam’s dedication to the success of its contractors.

Through comprehensive training, innovative financing options, robust marketing support, and ongoing commitment to client success, Profoam Corporation stands as a pillar in the spray foam insulation industry. Led by Medford, Profoam’s dedication to quality, efficiency, and continuous improvement has established it as a trusted partner for contractors nationwide. As the industry continues to evolve, Profoam’s commitment to innovation, education, and customer success ensures that its contractors are well-positioned to deliver high-quality, energy-efficient insulation solutions.

Published by: Martin De Juan

The Urban Paradox: San Francisco’s Impact on the Environment and Paths to Sustainable Living

Image Commercially Licensed from Unsplash 

By: Anne Davis

San Francisco stands as an emblem of progress and diversity. Yet, amidst the high-rises and cultural hubs, there exists an often-overlooked paradox—the ecological footprint cities like San Francisco leave on our planet. In this exploration, we’ll delve deeper into the intricate ways in which San Francisco, despite its progressive reputation, contributes to the deterioration of the environment. Additionally, we’ll uncover actionable steps for policymakers, businesses, and residents to forge a path towards a more sustainable and harmonious coexistence with nature.

1. The Concrete Jungle: Architectural Marvels and Ecological Sacrifices

San Francisco’s iconic skyline is a visual testament to human ingenuity and architectural prowess. However, beneath the sheen of glass and steel lies a stark reality—urbanization comes at a cost. The pervasive use of concrete and asphalt disrupts natural ecosystems, diminishing green spaces and amplifying the urban heat island effect. The construction boom, while propelling economic growth, drives demand for raw materials, leading to deforestation and habitat loss.

Solution: Sustainable Urban Planning for a Green Horizon

To counteract this, policymakers can champion sustainable urban planning initiatives that prioritize green infrastructure. By integrating green roofs, communal gardens, and permeable surfaces into city designs, metropolises can mitigate the adverse effects of rapid urbanization. Balancing economic development with ecological preservation is key to creating a sustainable urban future.

2. The Transportation Conundrum: Fumes and Gridlock in the City by the Bay

San Francisco’s iconic cable cars and bustling streets paint a vivid picture of city life. Yet, the persistent hum of combustion engines contributes significantly to air pollution and traffic congestion. The reliance on fossil fuel-powered transportation not only degrades air quality but also propels climate change forward.

Solution: Steering Towards Greener Commutes

Governments and businesses can spearhead initiatives to incentivize the adoption of electric vehicles, enhance public transportation infrastructure, and promote alternative modes like cycling and walking. Implementing car-free zones and congestion pricing strategies can alleviate traffic congestion, improve air quality, and encourage the widespread adoption of sustainable transportation alternatives. Residents should also be encouraged to opt for green transportation and other solutions like using e-bikes, purchasing electric vehicles, or bulk ordering household necessities like paper towels and turmeric soap from ecommerce platforms to cut down on the impact of shipping.

3. Waste Woes: The Perils of Convenience and Disposable Culture

The convenience synonymous with city living often translates into excessive waste generation. Despite San Francisco’s commendable recycling efforts, the city grapples with managing substantial amounts of single-use plastics and electronic waste, contributing to overflowing landfills.

Solution: Embracing a Circular Economy for a Zero-Waste Future

Businesses can champion sustainable practices by reducing packaging, instituting take-back programs, and designing products with longevity in mind. Residents, too, play a vital role by adopting responsible waste management practices, favoring reusable products, switching to safer alternatives like charcoal soap, and supporting businesses committed to eco-friendly initiatives. Transitioning to a circular economy will not only curb waste but also promote sustainable consumption patterns.

4. Energy Hunger: Powering the Urban Behemoth Responsibly

Metropolitan areas hunger for energy to power towering skyscrapers, bustling businesses, and countless homes. While San Francisco is making strides in transitioning to renewable energy, conventional methods still play a significant role, impacting ecosystems and contributing to carbon emissions.

Solution: Accelerating the Shift to Renewable Energy

Policymakers can enact legislation to expedite the transition to renewable energy sources, while businesses and residents can contribute by investing in energy-efficient technologies and adopting solar panels. Community initiatives and awareness campaigns can further encourage sustainable energy practices, fostering a collective commitment to a cleaner and greener urban energy landscape.

5. Urban Gentrification: Socioeconomic Disparities and Environmental Injustice

The tide of urban development often brings with it the waves of gentrification, displacing lower-income residents and creating pockets of affluence. This socio-economic disparity not only disrupts communities but also amplifies environmental injustices, as marginalized populations bear the disproportionate brunt of pollution and resource depletion.

Solution: Balancing Progress with Equity

Policymakers can implement policies prioritizing affordable housing, shielding vulnerable communities from displacement, and ensuring universal access to green spaces. Community engagement becomes pivotal, allowing residents to actively participate in decision-making processes, fostering inclusivity, and ensuring that urban development benefits everyone. By addressing both social and environmental aspects, we pave the way for equitable and sustainable urban growth.

Conclusion: Orchestrating Sustainable Harmony in the Concrete Jungle

In the heart of the urban jungle, where innovation meets culture, lies an opportunity for transformative change. By acknowledging the environmental challenges inherent in metropolitan living, San Francisco and cities worldwide can chart a course toward sustainable urban oases. Through the collaborative efforts of policymakers, businesses, and residents, we can sculpt a future where cities thrive in harmony with the environment, fostering a delicate equilibrium between urban dynamism and ecological well-being.