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The Merchant Marketplace: Revolutionizing Small Business Funding in the US

San Francisco Post Staff San Francisco Post Staff on May 3, 2023

Small and medium-sized businesses in the US have struggled to gain the funding they need to grow and succeed. According to a survey conducted by the National Small Business Association (NSBA) in late 2020, around 70% of small businesses in the US applied for funding. Still, only 45% received the total amount they requested.

This is where The Merchant Marketplace comes in, providing an extensive range of funding options tailored to meet the unique requirements of businesses at different stages of development. The Merchant Marketplace offers a diverse portfolio of financing solutions, allowing companies to select the preference that aligns with their individual needs, making it easier to acquire the necessary funding to grow and thrive.

The start-up loans offered by The Merchant Marketplace are quick and hassle-free, making it easier for young businesses to get the funding they need without collateral. A business line of credit is an excellent choice for companies needing quick cash access to fulfill their short-term financial obligations. A business line of credit is a revolving loan, meaning businesses can repeatedly withdraw and repay money up to their pre-approved limit, which is a convenient way to manage cash flow. 

Interest is only charged on the amount used, and the repayment terms are flexible, allowing businesses to repay the borrowed amount at their convenience. This option is particularly useful for businesses with unpredictable revenue streams, as it provides them with the necessary financial buffer to manage their operations during lean times.

Image Commercially Licensed from Unsplash

Equipment financing is also offered by The Merchant Marketplace, a convenient way for businesses to obtain critical equipment for their operations without breaking the bank. This alternative provides secured loans in which the equipment acts as collateral, allowing companies to repay the loan in smaller payments spread over time.

A merchant cash advance is an alternative to traditional loans offered by The Merchant Marketplace, and it’s an excellent option for businesses with low credit scores and limited or no assets. A merchant cash advance could be the ideal funding option if a company has a decent volume of card transactions or bank deposits. Lenders offer the required amount in exchange for a share of the business’s future credit card sales or bank deposits. Remittances are drawn daily or weekly, providing companies with greater flexibility.

Accounts receivable funding helps businesses raise working capital by using their outstanding invoices as collateral. Companies can borrow money depending on the value of their receivables, providing them with quick access to operating capital without requiring any other valuable assets to secure the transaction.

The Merchant Marketplace is crucial in helping small businesses in America sustain and grow their operations. With various funding options available, companies can choose the option that best suits their needs, providing them with the financial aid required to navigate the challenges of the COVID-19 pandemic and thrive in today’s growing market.

To learn more about Merchant Marketplace’s funding options for your business, visit their website at https://merchantmarketplace.com/services.

Amy’s Kitchen Explains Why Every Meal Matters

San Francisco Post Staff San Francisco Post Staff on May 2, 2023

Image via Freepik

Good food requires meticulous attention to detail. Great food is cooked with love and intention. Amy’s Kitchen prepares meals that matter. Paul Schiefer, president of Amy’s Kitchen, says that since Amy’s launched in 1987, it’s always been about serving delicious, quality foods that would be worthy of being shared with one’s dearest friends and family members.

“We use real herbs and spices, we sauté onions, we sauté garlic, we build roux from scratch,” Schiefer explained. “We really make food. And we’ve really shied away from the traditional manufacturing approach, which is often somewhat unrecognizable compared to how you and I, as normal people, think about the food we make.”

That attitude permeates every branch of the Amy’s Kitchen family. Says co-founder Andy Berliner, “We are so very proud of where Amy’s Kitchen is today, and we sincerely thank every employee and every person who eats our food for helping us get here. We also know in some ways the journey has only just begun.”

The brand collaborates with farmers to locate the healthiest ingredients, so there’s nothing artificial about Amy’s Kitchen. From cheese enchiladas made with organic corn and tomatoes to pad thai made with organic rice noodles, vegetables, and tofu, Amy’s Kitchen has plenty of options on its cuisine menu for a variety of appetites.

Andy Berliner says that when he discovered higher childhood cancer rates in farming communities, Amy’s Kitchen began to research the health impacts of pesticides and immediately committed to using organic agriculture before there was a market or standard. While he shares that many questioned what he was doing and anticipated it would raise costs, Berliner says he was ahead of the times with his endeavor.

Amy’s Kitchen also makes sure it keeps up with the latest food trends and demands, especially when it comes to plant-based dining. A survey by Amy’s Kitchen found that 52% of Americans are vegan-curious and despite inflation’s crunch on wallets across the nation, 59% of Americans are willing to drop more money on food if it’s non-GMO. About 44% are willing to spend extra money on food if it tastes like homemade fare, and 33% don’t mind opening their wallets wider if it takes less than 10 minutes to prepare. 

When Andy Berliner set out on a quest to find nutrient-dense, ready-made meals for his wife Rachel — who was pregnant with their daughter and on bed rest at the time — the couple was disappointed with the lack of tasty options available. They started by making a humble potpie. Today, the brand has expanded to 11 countries and includes a roster of more than 124 vegan meals, 140 gluten-free options, 28 light-in-sodium foods, and over 200 kosher-certified products. With goodness as a guiding light and a mission to keep its farm-grown foods away from harmful pesticides and chemicals, Berliner admits he had no idea how much his initially small business would actually grow over the years. 

“Over the past several years in particular, we have been amazed to see a significant increase in demand for our products, have opened [vegetarian fast food restaurants] Amy’s Drive Thru, and have launched countless new products,” Berliner wrote in a letter on the Amy’s Kitchen website. “With this growth comes more responsibility, and we don’t take this lightly.”

The business leader still says he and his team remain “focused on cooking delicious, healthy meals that would bring genuine smiles to people’s faces.”

Grow With the Flow

Schiefer says that although Amy’s Kitchen has grown exponentially over the years and is churning out about a million meals daily, the enterprise is still focused on the same steadfast organic principles and values that laid the foundation for the brand from the beginning. While some companies proliferate so rapidly their core values get lost in the sauce, Schiefer stresses that Amy’s Kitchen is working to give its creations and food production an even more home-cooked vibe by inviting more people to taste and enjoy Amy’s meals. 

“The typical journey of a recipe starts with a meal that we really love,” Schiefer explained.

Then Amy’s Kitchen embarks on an involved process to seek out the freshest ingredients, analyze if the meal could be made to scale without losing its small batch integrity, if it’s something that people would truly find delicious — and if this could all be repeated on an ongoing basis. 

In keeping with its focus on fueling families with everything that matters, Amy’s Kitchen is also dedicated to building communities. 

“We’ve given away millions of meals to our local communities, to disaster relief, to groups in need,” Schiefer stated. “We look at it all, both the social and environmental impact that we make as a business.”

With the goal of creating more of a positive social and environmental impact in the future, Amy’s Kitchen is a family-owned operation with a mission to treat its customers like part of the family.

Amy’s Kitchen Is Simmering With Food From the Heart

“Each meal we make is designed to be enjoyed by a person. And that person’s experience deeply matters to us. It’s not just a transaction, it’s a meal occasion,” Schiefer said. “We believe every meal matters and therefore every sentiment a consumer has about that meal deeply matters .”

Customer feedback is so valued by Amy’s Kitchen that co-founder Rachel Berliner makes a point of reading every letter and email sent to the company. 

“She responds to them and she cares about them,” Schiefer shared. “ We use that feedback together to understand scenarios where we need to improve.”

Schiefer adds that as Amy’s Kitchen sorts through customers’ responses, the team uses them to improve the brand and celebrate all the wins. They also use them as a GPS on where the company should be headed next regarding further food development and exploring new ideas and recipes. 

“We also learn a lot. We understand what consumers are missing,” Schiefer said. “It helps inform some of the new products that we want to go after. It helps us understand where maybe there are opportunities for Amy’s to grow. So, it’s really a valuable gift, all this consumer feedback, something that we certainly don’t take for granted and really respect and use daily in how we manage and operate this business.”

PG&E Introduces Income-based Rates For Bay Area Residents

San Francisco Post Staff San Francisco Post Staff on May 1, 2023

Customers of Pacific Gas & Electric may face a significant increase in their energy rates if the energy company has its way. PG&E, San Diego Gas & Electric, and Southern California Edison have presented a unified plan to levy an income-based fixed rate model, with higher-income residents paying more and lower-income households paying less.

The flat rate pricing scheme would affect all California customers who receive electrical service from those three firms.

If you want to learn about this breaking news, continue reading this article!

Bay Area Residents Might Pay a Little Less

Some Bay Area residents may have to pay more for electricity under a proposal requiring them to report their income and pay a fixed rate based on their income.

The three largest California utilities, PG&E, Southern California Edison, and San Diego Gas & Electric, have filed a joint petition with the state Public Utilities Commission outlining planned adjustments to monthly rates.

Those bills are determined mainly by how much power and gas clients use.

A new idea would include a fixed monthly payment based on the customers’ household income levels.

The Tradeoff

The three utilities are recommending a 33% reduction in electricity rates, which could reduce the cost of this portion of the bill.

In other words, if consumers can regulate their electricity consumption, they can reduce a portion of their bills.

According to PG&E, the proposal will reduce specific rates and make monthly charges more consistent. The publication indicates that electricity costs in the Bay Area have increased by approximately 14% over the past year. Edison’s spokesman emphasized that the change was “simply a restructuring of how we bill customers,” not an additional levy, and would not impact the company’s overall revenue.

What KTLA Reports About This

Between $28,000 and $69,999 per year, PG&E, Southern California Edison, and San Diego Gas & Electric would impose a $30 fixed tax, a $20 cost, and a $34 fee, respectively, on the electricity bills of middle-income households.

Sixty-nine thousand to one hundred eighty thousand dollar households would pay an additional $51 per month in PG&E and Edison districts or $73 per month in San Diego Gas and Electric’s grid. Costs range between $85 and $128 monthly for those with the most significant incomes. According to officials, the fees would pay for creating and maintaining electricity infrastructure and provide financial assistance to low-income customers.

In exchange, San Diego Gas & Electric and Southern California Edison would reduce residential rates by 42% and 33%, respectively.

According to The Mercury News, PG&E anticipates that many customers would have lower costs, while those who will pay more will only have a “relatively small bill impact.” KTLA reports a third party would verify each customer’s income, which would not be stored at the utilities.

If commissioners accept the changes by next summer, Californians can expect them by 2025.

Conclusion

The proposal aims to provide more consistent monthly charges and reduce rates by up to 33% for residential customers. However, customers must report their income to determine their fixed monthly payments. 

The fees collected would pay for electricity infrastructure and provide financial assistance to low-income customers. If the proposal is accepted by state commissioners by next summer, Californians can expect these changes by 2025.

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Wasee Jewels: The Epitome of Quiet Luxury and Cultural Diversity in Sustainable Jewelry Design

San Francisco Post Staff San Francisco Post Staff on April 26, 2023

In the fashion world, we often look for uniqueness, sustainability, and a touch of cultural diversity in the accessories we wear. Wasee Jewels, founded by the talented Farah Wasi Ghatala, fulfills all these criteria and more, offering exquisite jewelry that tells a story and reflects the individuality of its wearer.

The Los Angeles-based brand, Wasee Jewels, has made it its mission to revolutionize the fashion industry by combining high fashion with quiet luxury, all while remaining sustainable and ethically sourced. The brand’s South Asian-inspired designs have caught the attention of many, including Hollywood celebrities like Lady Gaga, Cher, Madonna, Doja Cat, and Lizzo.

Farah Ghatala’s journey began in 2016 as a home-based business, but her creativity, artistic vision, and commitment to her craft soon transformed Wasee Jewels into a brand recognized for its ingenuity and authenticity. Her Pakistani-American heritage, coupled with her education at the Academy of Arts University in San Francisco, has influenced her designs, which seamlessly blend historical, conceptual, and contemporary elements.

As a brand that advocates for cultural diversity and ethical practices, Wasee Jewels not only designs exquisite, one-of-a-kind pieces but also helps bring South Asian designers to the mainstream platform. By wearing Wasee Jewels, customers can be confident that they are supporting a brand that embraces diversity and follows sustainable practices in the creation of their wearable art.

Wasee Jewels is the epitome of quiet luxury, sustainability, and cultural diversity in the world of high-fashion jewelry. By owning a piece of Wasee Jewels, customers can feel good about themselves, knowing that their accessory reflects their unique story and personality. Don’t miss the opportunity to discover and be a part of the Wasee Jewels revolution – visit their website and social media platforms today.

Visit their website or follow them on Instagram @houseofwasee

Why Twitter’s Advertising Business Faces Longer Down Times

San Francisco Post Staff San Francisco Post Staff on April 24, 2023

Twitter owner Elon Musk recently said advertisers are returning to the social media platform. However, despite his optimistic outlook, many businesses and research firms have yet to see a significant bounce-back in Twitter’s advertising business.

Musk told BBC that businesses are “roughly making even.” The social media platform experienced a decline in advertising since Musk’s acquisition in late October. But why will Twitter face longer times? Here are some ideas.

Decrease in User Engagement

One of the main reasons Twitter’s advertising business is facing more extended downtimes is a decrease in user engagement. Twitter has been struggling to keep users engaged on the platform, resulting in a decline in active users.

According to a report by IT World Canada, Twitter is expected to lose 32 million users by 2024. The decline in user engagement has impacted Twitter’s ability to attract advertisers. Even Twitter’s top advertisers before the acquisition are not on top anymore.

The Decline in Ad Revenue

The decrease in user engagement has also resulted in a decline in ad revenue for Twitter. Despite Musk’s unblocking and unsuspending accounts, Twitter’s ad revenue has declined for the past few years, and the trend is expected to continue.

In the first quarter of 2021, Twitter’s ad revenue was $899 million, a decrease of 11% compared to the same period in 2020. The decline in ad revenue is a significant concern for Twitter, as it is the company’s primary revenue source.

Competition from Other Social Media Platforms

Another reason why Twitter’s advertising business is facing more extended downtimes is due to competition from other social media platforms. Platforms like Facebook and Instagram have a more extensive user base and offer more robust advertising options.

Advertisers will likely choose these platforms over Twitter, as they offer a better return on investment. There are also other more effective social media platforms like TikTok, investing in audio and visual cues to attract people into absorbing the content better.

Ad Boycotts

Twitter has also faced several ad boycotts in recent years, which has impacted the company’s advertising business. Advertisers have boycotted Twitter due to concerns over hate speech and misinformation on the platform. In 2020, several major brands, including Coca-Cola and Starbucks, suspended their advertising on Twitter as part of the #StopHateForProfit campaign. This boycott resulted in a significant loss of revenue for Twitter and highlighted the need for the company to address concerns over hate speech and misinformation on the platform.

Lack of Innovation

One of the criticisms leveled at Twitter is its lack of innovation. The platform has been slow to introduce new features and improve the user experience, impacting user engagement. Twitter has also been slowly introducing new advertising options, making it less attractive to advertisers. To compete with other social media platforms, Twitter must introduce new features and advertising options to attract users and advertisers.

Conclusion

Twitter’s advertising business is facing more extended downtimes due to several factors, including a decline in user engagement, ad revenue, competition from other social media platforms, ad boycotts, and a lack of innovation. Twitter must address these issues and introduce new features and advertising options to attract users and advertisers. While Elon Musk’s statement about advertisers returning to Twitter is encouraging, the company still has a long way to go to regain its position as a leading social media platform for advertisers.

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Transforming Your Marketing Strategy: How Social Marketing Solutions Helps You Build Brand Visibility

San Francisco Post Staff San Francisco Post Staff on April 21, 2023

Social Marketing Solutions, LLC (SMS) is a marketing and public relations agency based in Old Town Fort Collins, Colorado. SMS offers online branding services to clients locally and nationally, using the latest social marketing tactics to help organizations tell their stories and attract potential customers to their websites. With a content marketing and PR professional team, SMS specializes in developing an online presence and driving engagement for businesses of all sizes, from startups to Fortune 500 brands. They make sure that your brand is telling the right story, on the right platform to the right audience.

Social Marketing Solutions services are tailored to entrepreneurs who are looking to take their businesses to the next level. SMS’ services include hiring their Founder as a Fractional CMO, marketing services, social media marketing, public relations, content marketing, and SEO. This range of services can help entrepreneurs build their online presence, attract more customers, and achieve their business goals. 

As a business owner, it can be challenging to manage social media campaigns and a whole lot of marketing activities while actually running the business. That’s where Social Marketing Solutions’ team of marketing experts come in, developing a well-thought-out marketing plan that can significantly increase brand awareness, customer engagement, and drive traffic, resulting in increased sales. 

With over eight years of experience managing social media campaigns for small and mid-size businesses, Social Marketing Solutions can help companies stay on top of their marketing game. They work with B2B and B2C brands to create engaging content that educates the target audience about their products and services. 

The agency’s founder, John White, is a recognized social media expert and is an Inc. Magazine columnist for three years, writing over 150 articles about social media marketing. He is behind putting together each client’s social media strategy to ensure it is tailored to their business goals.

By leveraging the agency’s services, C-Level executives can build their brand and establish themselves as field experts. The agency’s team of professionals works closely with each client to understand their unique business goals and tailor the package accordingly. Their packages can include various services, including media features, podcast interviews, lead generation, content writing, and targeted social media growth. 

With years of experience in personal executive branding, the agency is well-equipped to help C-Level executives achieve their personal branding goals and drive business growth. Contacting the agency can provide C-Level executives with the tools they need to establish themselves as thought leaders and take their businesses to new heights.

When businesses partner with Social Marketing Solutions, they are hiring the Founder, John White, as their fractional CMO plus his team of experienced marketing experts for the price of one full-time employee.

The agency’s pricing is designed to be affordable and can be scaled up as the business grows. By partnering with Social Marketing Solutions, companies can expect to receive the best strategies for growing their brand presence and increasing sales. The agency’s group of experts works closely with clients to create customized plans to meet their specific business goals.
Businesses looking to take advantage of the marketing and PR agency’s expertise can book a call through their scheduling platform at https://calendly.com/juanblanco76/meeting. This platform allows clients to schedule a call at a time that works best for them and ensures that they can connect with Social Marketing Solutions. 

Clients can reach out to them via phone at 970-692-3270 or email at john@socialmarketingsolutions.com. Whether businesses prefer to connect via phone or email, the SMS’ team is readily available to answer any questions and help clients get started on their marketing and PR journey. Contacting the agency is the first step towards leveraging their expertise and achieving business growth. Learn more about them here: https://socialmarketingsolutions.com/.

NewDeez Revolutionizes Digital Marketing Solutions under the Leadership of SEO Expert Zack Mozes

San Francisco Post Staff San Francisco Post Staff on April 19, 2023

The world of digital marketing has been transformed by NewDeez, a company founded by SEO expert Zack Mozes. Known for his exceptional search engine optimization and online visibility skills, Mozes is a force to be reckoned with in the industry. With a team of dedicated professionals and an unyielding commitment to customer satisfaction, NewDeez is taking the digital marketing world by storm.

Zack Mozes has built a solid reputation as an industry leader, trendsetter, and digital marketing expert who sets precedents and revolutionizes how businesses approach online sales. By targeting traffic and increasing the visibility of businesses on search engines, Mozes and his team are paving the way for entrepreneurs to get noticed online. New Deez specializes in driving highly targeted traffic to clients’ websites, ensuring that customers actively searching for their products or services can easily find them.

On a track of becoming a global leader in online digital marketing, app development, and website design, NewDeez has a proven track record of delivering outstanding results for its clients. By analyzing the unique needs of each business and creating tailor-made marketing strategies that solve problems, New Deez is setting itself apart from other management consulting firms. Its exceptional quality services include SEO optimization, digital marketing, UI/UX design, and web development, all geared toward turning business ideas into reality.

NewDeez’s commitment to putting customers’ needs first has helped the company earn numerous awards and accolades in an increasingly competitive marketplace. By creating intuitive digital marketing solutions that address clients’ specific problems, NewDeez has become synonymous with success in online business.

Some of the key reasons behind the meteoric rise of New Deez under Zack Mozes‘ leadership include:

  1. Unrivalled Expertise: Zack Mozes and his team at New Deez have years of experience in the digital marketing industry, ensuring that clients receive top-notch services tailored to their unique needs.
  2. Innovative Solutions: NewDeez is constantly at the cutting edge of digital marketing, providing clients with the latest tools, techniques, and strategies to maximise online visibility and sales.
  3. Comprehensive Services: NewDeez offers a full suite of digital marketing services, from SEO optimization and UI/UX design to web development and app creation, making it a one-stop shop for businesses looking to improve their online presence.
  4. Customised Approach: Each client’s needs are unique, and New Deez understands this. By developing bespoke marketing strategies that address the specific challenges faced by each business, NewDeez ensures that clients receive the best possible return on their investment.
  5. Client-Centric Focus: NewDeez is committed to putting its clients first, ensuring their needs and expectations are met at every process stage. This client-centric approach has helped New Deez build a loyal customer base and secure its position as a global leader in digital marketing.

As NewDeez continues revolutionizing the digital marketing landscape, the company’s future under Zack Mozes’ expert leadership looks brighter. With its unwavering commitment to customer satisfaction and innovative solutions that address the unique challenges faced by businesses in the digital age, New Deez is poised to continue its rapid growth and cement its position as the world’s leading management consulting firm.

For businesses looking to thrive in today’s competitive online marketplace, partnering with NewDeez and Zack Mozes is a wise investment that promises to deliver exceptional results. Discover how NewDeez can help your business reach new heights by visiting their website and scheduling a consultation today.

 

The Facility Management Company with a New Approach

San Francisco Post Staff San Francisco Post Staff on April 13, 2023

Image Commercially Licensed From: Unsplash

When it comes to facility management, there must exist a focus on safety, security, healthy, and overall functional sites. Many businesses and organizations outsource facility management services, but the results can be hit-or-miss depending on what facility management company is selected.

One company, Laser Facility Management, has identified a need for disruption in the facility management industry and has stepped forward with a much-lauded depth of field experience, certified expertise, and best-in-class processes, all delivered through kindness. The new approach that Laser Facility Management brings to the table is a level of quality that does not wane over time, like the quality focus of other, more fly-by-night operations. Their mission is rooted in delivering the highest quality of service and support, and maintaining that quality as a standard. 

“Too many companies make promises that never get fulfilled,” says Bryan Kelley, founder of Laser Facility Management. “They launch new support services and may do okay for a season, but eventually the quality quickly tails off.”

Facility maintenance was not something Kelley initially meant to build an empire around — he fully admits that he “stumbled” into the industry, and he has taken the opportunity to build something industry-changing. If the company’s reviews are any indication, Kelley’s initial stumble has led to incredible success. 

An affinity for growth 

Kelley laid the foundation for his career in facility management and remodel/refresh construction years ago, helping his family — who were in the construction trade — with building projects. As an adult, he worked as a Facility Manager for fashion house Michael Kors, maintaining 350 national stores, which marked his formal introduction to the facility management industry.

Through his role at Michael Kors, Kelley saw firsthand how facility management companies and national facility maintenance vendors could fall short of expectations. “I’ve always been a customer-service-focused individual, and the level of service was not meeting my standards,” Kelley told NY Weekly. “I respected the vendors for getting the job done, but I often asked for updates and when received, they would be fluff and often not answer my questions. There was a lack of authenticity and transparency.”

Kelley was looking for a higher level of customer service and satisfaction and parlayed it into Laser Facility Management. “The name ‘Laser’ comes from the idea that we give each client laser-focused attention,” he explains. That “laser-focus” on customer needs and wants being delivered with kindness is what sets Laser Facility Management apart from its competition, and is the secret sauce that has led to its success.

Serving a multitude of needs 

Laser Facility Management covers a bevy of full-service needs for its clients, providing planned maintenance, restoration, project management, handyman services, plumbing, HVAC, electrical, and project roll-out. Anything a multi-site facility company needs, Laser can handle — keeping spaces safe, maintained, and up to code.

Kelley is a born problem solver and loves how he gets to solve problems for a variety of clients every day. “Most guests visiting any business have no idea our organization is behind the scenes, helping keep that business open and providing a safe and pleasant experience,” he explained to NY Weekly. 

Kelley leads his team with empathy and an ego-free set of authentic values. He sets out every day with the mantra of “Delight All”, delivering a heightened level of satisfaction to each and every client and taking care of the vendors working in the field, making sure their needs are met so that they may also provide exceptional service.

Laser Facility Maintenance has built its business around executing on its promise of exceptional service again and again, and they leverage the years of experience that is brought to the table not only by Kelley, but its entire team. Kelley is also open about garnering knowledge from industry thought leaders and applying their know-how to the business.

“Innovation in the facilities industry has much to do with farming the best practices from numerous thought leaders, and then putting those best practices in place — whether in new technologies, customer service support processes, or trade processes,” he explains.

High standards, higher praise 

Kelley and his company’s dedication to high standards have led to not only the rapid scaling of his business, but high praise from clients. Laser Facility Management exudes positive energy and a human-focused value system, and that is highlighted within every interaction they have with their clients, vendors, and staff. 

For five years, Laser Facility Management has been “relentlessly driven” to give everyone they interact with peace of mind, allowing their clients to scale and run their own businesses without being concerned about facility maintenance. To Kelley, success all comes down to integrity — and following through on promises made. 

“Do what you say you’re going to do when you say you’re going to do it,” Kelley states. By following through on promised excellence, Laser Facility Maintenance is changing the face of the facility maintenance industry.

Why Branding is Crucial for Business Growth

San Francisco Post Staff San Francisco Post Staff on April 13, 2023

Consumer loyalty is built upon the essence of a brand, company, product, or vision. As such, strategists must consider the overall perception that a business aims to achieve, including its purpose, vision, mission, and values, which serve as the foundation for the visual aspects that we have come to know as “branding.”

Establishing trust and credibility requires more than just a flashy design, though. Companies like Patagonia and TOMS have successfully leveraged their brand identity to support social and environmental causes, appealing to consumers who prioritize sustainability and ethics. Focusing solely on superficially attractive designs may grab attention in the short term, but more is needed to establish a lasting connection with consumers.

As a business owner, I oversee all aspects of my business — including strategy, finance, marketing, sales, and customer service. Attention to detail is essential for customer satisfaction and building brand loyalty, as this often leads to a chain reaction in which the customer becomes an ambassador of your brand and relays their feedback to others through reviews or even social media. Such organic traffic is a unique element that can lead to virality and increase brand awareness.

Identify, adapt, and create value

Identifying a target audience is crucial for businesses since it defines the specific group of people to whom they aim to sell their products or services. However, as businesses grow and their branding, values, and mission resonate with consumers, the target audience may evolve as well. Therefore, it’s essential to adapt advertising campaigns, slogans, and packaging to meet the changing needs and wants of the target audience while maintaining a solid and unique brand identity. 

Moreover, businesses can use analytics offered through various services and platforms to strategize based on customer behavior, preferences, and purchasing habits. These insights can inform the business’s understanding of how to differentiate its brand offering. 

It’s also vital for companies to continuously engage with their target audience and gather feedback through surveys, social media, and other channels, as this feedback provides valuable insights into what the target audience wants and needs and how they perceive the brand. Based on this feedback, brands can make necessary changes to their products, services, and messaging to better align with their target audience.

Businesses should use the data from these interactions to develop personalized marketing campaigns and promotions that can resonate deeply with their target audience. By staying attuned to their target audience’s evolving needs and wants, businesses will ensure they remain relevant and competitive in their respective industries.

Creating a unique value proposition (UVP)

Crafting a UVP is essential for building a solid brand identity, as this distinguishes a product or service from competitors by highlighting its key benefits and advantages. Leaders, business owners, and stakeholders need to ask themselves targeted questions to create a UVP that differentiates their product or service from competitors. However, it is also necessary to communicate this UVP clearly to potential customers. 

An example of a company with an impactful, strong brand identity is Nike, whose “Just Do It” slogan and iconic swoosh logo have become synonymous with athleticism and determination. For another example, Dollar Shave Club’s “Shave Time, Shave Money” slogan highlights the convenience and affordability of its subscription service.

By articulating this information in a clear statement, brands can effectively communicate why their product or service is the superior choice for consumers compared to their competitors. As a result, a vibrant and differentiated brand identity is built on a clear, focused UVP that can be communicated effectively to potential customers.

Building trust, credibility, and loyalty

Psychologically, people seek confidence in the person, product, or service they interact with. Building trust requires consistency in customer experience, product quality, and messaging across all channels. According to Lucidpress, maintaining a consistent brand identity across all channels can boost revenue by up to 23%.

Building transparency and engaging in proactive customer interactions can foster a positive reputation, leading to long-term loyalty and success. Smaller businesses or entrepreneurs may need more resources than corporations for traditional advertising methods, such as TV commercials or billboards. 

Today’s digital age, where streaming and social media are the norm, provides engagement opportunities that can put a business on the map, such as email marketing — another powerful tool for building brand loyalty. According to Campaign Monitor, 74% of consumers prefer to receive commercial communications via email. 

In addition, influencer marketing has emerged as another way for companies to build brand awareness and credibility by partnering with influencers that mesh with their brand values. This results in reaching new audiences and establishing themselves as industry experts.

Authenticity is crucial in building brand trust, particularly when issues arise. Establishing a consistent and clear brand identity can also build customer comfort and trust, particularly for new businesses facing challenges. Brands that establish a long history of responsibility and proactive action are more likely to receive forgiveness and acceptance for missed orders or errors and thrive in an increasingly competitive market.

— Ray Sheehan is the Founder of Old City Media, a North American event production and experiential marketing agency. He has a background in strategic planning, marketing, event management, and advertising and has helped the company expand from one city to over twenty states. Before this role, Ray partnered with UpcomingEvents.com, a production company in Philadelphia and worked for 20th Century FOX. He oversaw all aspects of the business and produced a nationally syndicated television show for FOX. In 2020, he launched the G.I.F.T Program as part of Old City Media. Ray is recognized as a leader in the special events industry and an innovative thinker in the Philadelphia community and beyond.

About Old City Media

— Old City Media, Inc. is a national marketing agency helping brands connect with target demographics through experiential marketing at a fraction of the cost. This process is achieved through our robust network of clients and proven formula of brand integration.

Intel Appoints Stuart Pann to Lead IFS as Koduri Leaves

San Francisco Post Staff San Francisco Post Staff on April 10, 2023

Intel, the world’s leading semiconductor giant, has undergone a significant leadership shuffle with the appointment of Stuart Pann as the new Vice President and General Manager of the Intel Foundry Services (IFS). This announcement was made in March 2023, following the departure of Raja Koduri, who left to join an AI startup.

Stuart Pann’s Appointment as the New Vice President and General Manager of the IFS

Stuart Pann is a seasoned technology veteran with over 30 years of experience in the industry. Stuart used to work at Intel as the Corporate Vice President and General Manager of the Business Management Group. During his tenure at Intel, he oversaw pricing, revenue, and forecasting for all microprocessor and chipset operations in the short and long term. Stuart joined HP Inc. in June 2014 as the Chief Supply Chain Officer, responsible for managing the company’s global supply chain operations. In 2021, he returned to Intel.

Pann will lead the IFS business unit in his new role at Intel, responsible for developing and delivering the company’s data center platforms and solutions. This includes taking charge of the collaborative initiative to bring Intel’s IDM 2.0 vision to life to transform our supply chain into a source of competitive advantage. Pann will also drive innovation within the IFS and ensure that Intel remains a leader in the data center industry.

Raja Koduri’s Departure and Move to an AI Startup

Raja Koduri was the chief architect for Intel’s GPU and accelerator businesses. Before that, he was the general manager of Intel’s Accelerated Computing Systems and Graphics Group. Koduri officially left the company in March 2023 to join an AI startup. He has been with Intel for about six years, and during his tenure, he oversaw the development of the company’s dedicated graphics processing units (GPUs) for data centers.

Koduri is departing from Intel during instability regarding their GPU endeavors. Intel has just called off their Ponte Vecchio successor, which has caused a halt of 2 years in their plans to release a GPU for data centers. Consequently, Intel’s next GPU offering, Falcon Shores, is not scheduled to be launched until 2025. As a result, Intel will experience significant changes in its product lineup and GPU leadership during 2023.

Intel’s Leadership Shuffle and Its Impact on the Company

Intel’s leadership shuffle comes at a critical time for the company. Intel has faced several challenges recently, including delays in its chip manufacturing process and increasing competition from rivals in key markets like data centers and PCs.

With the appointment of Stuart Pann as the new head of the IFS, Intel is signaling its commitment to the data center market and its continued investment in developing innovative solutions for its customers. Pann’s extensive experience in supply chain management and business operations will ensure that Intel can deliver its products to the market efficiently and effectively.

Conclusion

Intel’s leadership shuffle is a significant development for the company, highlighting the challenges and opportunities in the tech industry. As Intel continues to navigate these challenges, it will be essential for the company to maintain its focus on innovation and invest in the technologies that will drive growth and success in the years to come.

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